When you’re writing a blog post, do you ever consider how attractive it looks to your readers?
How about how easy is it to read? Or how effective your headlines are?
In today’s busy world where attention spans last seconds, it’s important to think about these things if you aren’t already.
You need to give your blog posts the best chance of being read, shared and commented on. And yes, to pass the test!
There are a number of things you should consider to improve your posts.
Format Your Post
Formatting a blog post isn’t the same as you would do when you’re writing a book or a letter.
It’s better not to have huge chunks of text in paragraphs because it can be quite tricky to read online.
Plenty of white space between your sentences means your readers will find your posts easier to read.
How about making it easy for people to scan your posts? Do you think that’s important?
I think inevitably, people lead bust lives and they very often do scan posts.
So, I think it’s important to structure a post so it can be scanned over.
It’s easier for people to do that if you have clearly defined sections all with headings and sub-headings.
There’s something weird about blog posts without an image.
It just doesn’t look right.
Images help to draw attention to your posts and help break up the text.
They also give you an opportunity to gain more traffic from the likes of Pinterest.
Not only that but they can also help to improve your Search Engine Optimization (SEO).
Search engines scan images for a title, alt and a description, so always remember to include them.
Remember Google also index images and you may get traffic from those showing up in the search results.
Think Carefully About Your Headlines
If you’re like me then the headline is either going to pull you in to read a blog post or turn you off so you move onto the next blog.
So, headlines are one of the most important things to consider when crafting blog posts.
I set up a draft headline for every post I write but it doesn’t end up being the last version in most cases.
I find that coming back to the headline after writing the post can usually bring new inspiration to me.
OK, so we’re not all copywriters but that doesn’t mean we can’t learn to write a great headline.
Keep a swipe file of headlines that you come across that grab your attention.
Make use of them in your own writing to grab your readers’ attention!
Keep It Simple Stupid!
Don’t use complicated words when simpler ones will do.
Remember, you want it to be easy for your readers to take in your message, not reach for a dictionary.
The same goes for jargon. Avoid using jargon because it tends to put people off.
If you do have to use it then make sure you explain what it means in your post (unless of course you’re writing for a specialised audience).
Give your readers a clear direction in your posts – in other words, a start; a middle; and an end.
Also remember to give them a call to action. When they’ve read your post, what do you want them to do next?
Be Brief And To The Point
If you have a tendency to waffle then don’t – less is more from your readers’ perspective.
Ruthlessly edit your work after you’ve written it and take out any extra words and paragraphs that don’t need to be there.
Sometimes things can be explained in 300 words or less and other times it might take 2,000 words or more.
Just make sure you haven’t filled out your post with a lot of fluff!
Do Your Blog Posts Pass The Test?
Please let me know your thoughts in the comments section below!
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