When it comes to my blog, the bounce rate sucks or at least that’s what Google Analytics tells me.
At best it’s around 60% and at its worst it can be as high as 80% but is that something to be concerned about?
For those of you who are unfamiliar with the term, bounce rate is a measure of the number of visitors who visited a page on your site and left the site without visiting any other pages.
Sté Kerwer wrote an in-depth article on the subject at Dukeo – Bounce Rate: Everything You Need to Know.
I can’t help thinking about how I read blog posts though and how that might affect the statistics.
How I Read Blog Posts
If you’re like me, you generally catch up with what’s going on in the blogging world using your trusty RSS reader or you might get an email update.
Either way, I look for what I want to read, go there, comment, share and then usually leave. That’s where some of the problems may lie though.
If most of the people who read my blog do the same thing and don’t visit any other page on my blog then that contributes to the bounce rate.
I’m doing the same on those people’s blogs too and not helping their rate either.
The question is am I actually concerned about this? The answer is yes and no.
Blog Internal Linking
Obviously I’d like the bounce rate to be lower.
My blog currently has less than 100 posts and I didn’t think that would allow a detailed internal linking structure.
Up until now I’ve not given too much thought to it. In order to improve that, I will be actively reviewing each post category and putting one together.
How am I going to do that? Using an excel spreadsheet to work how best I can link posts by category.
It will be a constantly updated spreadsheet with each new post. I’ll let you know how I do that in a future post.
Adjusted Bounce Rate
The Google Analytics blog discussed something they called Adjusted Bounce Rate back in July 2012.
This is an alternative way to track your website’s visitors using Google Analytics based on the amount of time a user spends on your webpage.
You could set Google Analytics to only record anyone who spends less than two minutes on your website as a bounce.
It then doesn’t matter whether they click on another page or not, it’s all about the time they spend on your site.
Mike Fulcher discusses this further in his blog post – Run A Blog? Better Fix Your Bounce Rate.
He mentions an alternative to tracking bounces by the amount of time a user spends on your website.
Instead, he discusses using a scroll technique whereby Google Analytics is set up to only count a visitor as a bounce if they don’t scroll down a page of your site.
The idea behind this is that it shows some interaction with your page.
There’s also a really interesting blog post on the subject of bounce rates on Analytics Ninja – Google Analytics Bounce Rate (actually) Demystified that I’d like to bring to your attention.
Bounce Rate Versus Adjusted Bounce Rate
I’m considering switching to tracking using the adjusted method but I’m also in two minds about it.
The definition of bounce rate is after all to do with visitors looking at more than one page on your site.
If they don’t leave the page they landed on then technically that’s a bounce.
Before I do anything though I’m going to do some serious testing with internal linking.
Over To You
Are you happy with your bounce rate? Have you switched to the adjusted method? How do you keep on top of your internal linking structure?
Please let me know in the comment section below. I’d be really interested to hear what you think.
It’d be great if you would also please share this post on your favourite social media networks.
P.S. Don’t forget to grab your copy of my free eBook – 10 Practical Tips For Blogging Success.
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