Bounce Rate: Are You Happy With Yours?

bounce rateWhen it comes to my blog, the bounce rate sucks or at least that’s what Google Analytics tells me.

At best it’s around 60% and at its worst it can be as high as 80% but is that something to be concerned about?

For those of you who are unfamiliar with the term, bounce rate is a measure of the number of visitors who visited a page on your site and left the site without visiting any other pages.

Sté Kerwer wrote an in-depth article on the subject at Dukeo – Bounce Rate: Everything You Need to Know.

I can’t help thinking about how I read blog posts though and how that might affect the statistics.

How I Read Blog Posts

If you’re like me, you generally catch up with what’s going on in the blogging world using your trusty RSS reader or you might get an email update.

Either way, I look for what I want to read, go there, comment, share and then usually leave. That’s where some of the problems may lie though.

If most of the people who read my blog do the same thing and don’t visit any other page on my blog then that contributes to the bounce rate.

I’m doing the same on those people’s blogs too and not helping their rate either.

The question is am I actually concerned about this? The answer is yes and no.

Blog Internal Linking

Obviously I’d like the bounce rate to be lower.

My blog currently has less than 100 posts and I didn’t think that would allow a detailed internal linking structure.

Up until now I’ve not given too much thought to it. In order to improve that, I will be actively reviewing each post category and putting one together.

How am I going to do that? Using an excel spreadsheet to work how best I can link posts by category.

It will be a constantly updated spreadsheet with each new post. I’ll let you know how I do that in a future post.

Adjusted Bounce Rate

The Google Analytics blog discussed something they called Adjusted Bounce Rate back in July 2012.

This is an alternative way to track your website’s visitors using Google Analytics based on the amount of time a user spends on your webpage.

You could set Google Analytics to only record anyone who spends less than two minutes on your website as a bounce.

It then doesn’t matter whether they click on another page or not, it’s all about the time they spend on your site.

Mike Fulcher discusses this further in his blog post – Run A Blog? Better Fix Your Bounce Rate.

He mentions an alternative to tracking bounces by the amount of time a user spends on your website.

Instead, he discusses using a scroll technique whereby Google Analytics is set up to only count a visitor as a bounce if they don’t scroll down a page of your site.

The idea behind this is that it shows some interaction with your page.

There’s also a really interesting blog post on the subject of bounce rates on Analytics Ninja – Google Analytics Bounce Rate (actually) Demystified that I’d like to bring to your attention.

Bounce Rate Versus Adjusted Bounce Rate

I’m considering switching to tracking using the adjusted method but I’m also in two minds about it.

The definition of bounce rate is after all to do with visitors looking at more than one page on your site.

If they don’t leave the page they landed on then technically that’s a bounce.

Before I do anything though I’m going to do some serious testing with internal linking.

Over To You

Are you happy with your bounce rate? Have you switched to the adjusted method? How do you keep on top of your internal linking structure?

Please let me know in the comment section below. I’d be really interested to hear what you think.

It’d be great if you would also please share this post on your favourite social media networks.

P.S. Don’t forget to grab your copy of my free eBook – 10 Practical Tips For Blogging Success.

Image courtesy of njaj /

Tim Bonner

Tim Bonner is a Stay At Home Dad, Blogger and Internet Marketer. Learn more about him here.

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  • The Guy

    Hi Tim,

    Whilst I’m far from an expert on this I wonder if these are factors.

    Firstly I’m an e-mail subscriber (I love your work :-) ) so I’ve read a few of your prior posts. So when an e-mail with a post update arrives I want to read what is new on your site, effectively this new post I’ve been notified about. With less than 100 posts there is a chance that I’ll recognise the article suggestions internally from your site.

    Also you text link to a range of articles out of your site, rather than the majority being internally. I’ve clicked on one from this article “Run a blog? Better fix your bounce rate” which I’m going to read in a minute.

    On the positive side I have social shared this article and will look at another of your articles as suggested at the bottom of your post.

    Keep up the great work, I love reading your views and experiences.

    • Tim Bonner

      Thank you for your kind words.

      You make a very good point. I do tend to link out a lot but internally not so much.

      I’m putting together a spreadsheet of exactly how my internal linking works which should help me going forward.

      It will get easier the more posts I write, at least that’s how I’m thinking.

      At the moment, I haven’t written any other posts about bounce rate so it’s not so easy to keep internal linking in context!

      Thank you for sharing and for reading another post (although I note there was a 404 error!).

  • The Guy

    BTW I got a 404 error when I clicked on the suggestion of your article for “The Greatest Day of Our Lives” with a picture of Gary Barlow on. Did you know about this?

    I’d love to read the article.

    • Tim Bonner

      I had a problem with my WordPress database whilst I was away on vacation and a few posts became corrupt.

      I thought I had sorted the problem out but it seems as though that post got deleted entirely and I hadn’t realised.

      Sorry about that. It’s a shame as it was one of my favourites. It’s no longer in the backup though.

      I’ve refreshed the cache that controls the related posts now so hopefully that one won’t appear again.

      Thank you for letting me know.

  • Lisa

    Hi Tim, Mine is similiar in the 70′s for my blog. My retail site is more in the 50′s range. Interesting indeed! I have over 300 posts and I do use internal linking in each post. I have not adusted to the other method of tracking them. I also looked at the page depth and most only visited 1 page followed by 2. It really drops off after 4 pages. Very interesting. I wonder if it’s a trend for blogs. Something to research more on. Have a great week ahead Tim.

    • Tim Bonner

      Hi Lisa

      That’s interesting! I had assumed that yours would be much lower than mine.

      I do think part of the problem stems from people reading the latest article via their RSS reader.

      It’s a question of having time to read any more than the latest post and in most cases, people just don’t have the time.

      My page depth tells a similar story to yours. Visitors look at one or two pages at most and then leave.

      I’ve going to take a really good look at the internal linking structure of my site and put together a spreadsheet.

      I’ll share it with everyone once it’s finished in case people find it of use to them.

      Have a great week too Lisa and thank you for your comments.

  • Mark

    Geesh, now I’ve got internal linking on my mind… the work never ends :o

    Thanks for the heads, bro! : )

    • Tim Bonner

      Hey Mark

      Internal linking’s definitely something I need to be more savvy about too!

      Great to see you mate!

  • Susan Velez

    I have to admit, I don’t pay a lot of attention to the bounce rate on my site. I know that the last time I checked, it was around 64%.

    I use Evernote to keep track of the posts that I have written on my site.

    I haven’t thought about using Excel to keep track of my posts and to work on my internal linking.

    Like you I also have less than 100 blog posts. I guess I need to start implementing some type of plan to improve my internal linking structure, thanks for sharing these tips.

    Have a wonderful week

    • Tim Bonner

      Hi Susan

      I think a good internal linking structure will help bounce rate. At least that’s what I’m hoping for.

      A good starting point is Google Webmaster Tools. There’s internal linking data on there which I’m going to use as a starting point for my spreadsheet.

      Thank you for your comments Susan. Have a great week too.


  • Okto

    Hi Tim,
    Honestly I don’t put high concern on bounce rate. I’d prefer average time visit for priority. In the end the two has correlation though. I have had simple experience about it. To decrease our bounce rate we can make a longer post than usual.

    I just found that my readers was not active enough to click on internal links since most of them come from search engine. I learned that this kind of readers only “read and leave”. Thus I made my experiment create useful, informative, SEO optimized, and longer post. At least organic readers (or our reader) need more time to finish reading all of it right? In the end our bounce rate decrease.

    • Tim Bonner

      Hi Okto

      I’m not so sure that writing longer posts would help bounce rate.

      Personally, I bounce much quicker if the post’s too long, unless it’s on a subject I’m really interested in.

      I’m pretty sure Google love sites with a good internal linking structure so that’s my next big thing to look at.

  • Silviu

    Hi Tim,

    Bounce rate interests me (it is around 60%) but not so much. My main focus is now to narrow my niche. I am constantly searching and studying all kind of aspects of internet marketing. It’s a kind of slow growth but it will materialize in a single domain some time soon.
    I didn’t hear about adjusted bounce rate.
    Internal linking is extremely important. It helps a blog enormously. However, it is not my main concern right now. When I do internal linking, I link to the home page and then 1-2 other posts. This is the only internal linking I do.

    Have a nice day

    • Tim Bonner

      Hi Silviu

      That’s a good plan – narrowing your niche, although it can restrict the visitors that come to your blog.

      I’m sure they would be more targeted though.

      I’m very interested in internal linking at the moment. I’m not great at it and I need to do something about it now!

  • Adrienne

    Hey Tim,

    Man, I so agree with you on this one and I’m going to use that code to adjust my bounce rate.

    I get a LOT of return visitors to my blog and I know they read my posts. That alone will take them a few minutes because I tend to be a little long winded. Then they leave me an awesome comment as you know so I know they’re spending time on my blog. Most of my regular visitors, unless they’re looking for something in particular, will not go post hopping on my blog. That’s usually for new visitors that are trying to find more information.

    From time to time though they may check out other links but my bounce rate is around 60% as well but I know that’s why. The time spend on my blog alone is almost five minutes so to me that’s a darn good thing.

    Just because they don’t visit another page shouldn’t hurt me at all so I’m going to include this piece of code and see what my numbers end up being. Time spent here is much more important to me then how many pages they visit. I know I’ll get them as a returning reader.

    Thanks for sharing this and I’m so honored to have you over at my place today.


    • Tim Bonner

      Hi Adrienne

      I’m of the same mind as you to change the Google Analytics code.

      I’m going to have a look at the internal linking too and see if that makes any difference.

      I think Google’s pretty keen on that so I’m going to get a spreadsheet set up to record everything. Time-consuming!

      It seems to me that bounce rates on blogs are going to be high.

      People read the new content and as you say, returning visitors tend not to look around.

      Thank you for having me over your place yesterday. I really enjoyed doing a guest post for you.

      Enjoy the rest of the week.


  • Rajesh Jhamb

    Hello Tim
    My blog’s bounce rate is 75%. I have been implement many things which i know but bounce rate is still 75%.
    Please help me if you have any idea.
    I have 100+ article.

    • Tim Bonner

      Hi Rajesh

      Mine’s often around the 75% level too but I’ve come to the conclusion that with the standard Google Analytics set up, bounce rates on blogs will always be pretty high.

      Have you tried the Adjusted Bounce Rate set up? Do you do much internal linking to other pages on your site?

  • shristhi

    Hello Tim

    I just read your post on Tell you what you have amazing writing style and way of presentation. This post is another a great example of awesome post. Bounce Rate is something which bothers everyone.

    Have high bounce rate can cause you Google Panda and Google Penguin penalties. So it is important to keep it low as much possible. your thoughts are really greats.
    Thank you

    • Tim Bonner

      Hi Shristhi

      Thank you for your comments.

      Matt Cutts at Google has suggested that bounce rate doesn’t affect your search engine rankings.

      I’m assuming by that it wouldn’t be a factor when it comes to Google Panda and Penguin penalties.

  • Susan Neal

    Hi Tim,

    I don’t check my analytics very often, I’m afraid, and don’t worry about this too much. Last time checked it was around 70, but I’ve had it down in the 60s. I just can’t get too worked up about all these numbers – like Alexa rankings, they go up, they go down, but I think some of the unmeasurables are sometimes more important – like how much pleasure people actually get from reading my posts.

    I didn’t know about different methods of assessing ‘bounce’ – that’s interesting.

    I do try to link internally at least once on each of my posts, sometimes more often, but I won’t manipulate a post just to get a link in – if it’s appropriate, I’ll link to another post or page – if not, I won’t.

    Thanks, Tim – another interesting read :)


    • Tim Bonner

      Hi Sue

      We’re definitely on a similar wavelength Sue.

      I’ll be honest, I look at my bounce rate on Google Analytics and just laugh!

      I probably need to be more careful about using long-tailed keywords to get more targeted traffic.

      Do I have lots of time to do that though? No. Traffic keeps going up though and bounce rate has fallen a little this month.

      I’m not very good at internal linking in posts. I do it but not with any conviction.

      I definitely wouldn’t manipulate a post either but I think it would be good for me to do an overview of how all of my posts interlink.

      That way I can better understand which have the most internal links.

      I may be placing more emphasis on some posts that should have less emphasis than I would like for example.

      Great to see you Sue and thank you for your comments.

      Have a great week.


  • George Nieves

    Hi Tim,
    I tend to pay more attention to traffic than I do to the bounce rate. As others have mentioned — once I visit a blog and start reading it on a regular basis, I normally read the new blog post, comment, and leave. I DO know that some people think it’s a mistake to put links that take people away from your site, so I normally try to avoid those unless they are absolutely necessary.

    • Tim Bonner

      Hi George

      I tend to read blogs the same way you do: read, comment and leave.

      I guess that’s just the nature of blogging and that’s perhaps why the adjusted bounce rate set up makes more sense.

      Supposedly outbound links are very good for SEO which is why I use them where the context is right.

  • Gautham Nekkanti

    Hi Tim,

    No, I’m never satisfied with my current Bounce Rate. I prefer it to be less than 40%, but i was never able to achieve it. I tried all the techniques, providing the highest quality content, internal linking, it did help me reduce the rate to some extent on my blog.

    • Tim Bonner

      I don’t think my bounce rate has ever been lower than 60%!

      More internal linking may help and I’m thinking about using the adjusted bounce rate script too.

  • Emmanuel

    Hi Tim,
    Its being a while at least since I moved my blog to a different domain! Now back to main issue on board, my alexa is around 60% at least if I should go by what Alexa is telling me.
    I haven’t done adjustment and will obviously b looking forward on how to reduce it. Thanks a lot!

    • Tim Bonner

      Hi Emmanuel

      Alexa shows my bounce rate as 35.9%.

      I’m not sure how their statistics compare to Google Analytics. That seems to be a huge difference.

  • Karen Hoyt

    Great article! I looked at analytics and got a bit overwhelmed. I know that it is an important part of understanding my audience and what they like.

    I strongly identify with Susan Neal’s comment that knowing people are enjoying the read is my reward. However, I also want to be smart about it.

    I have found that when reader clicks slow down, I lose some of my motivation. I’m definitely going to be coming back to learn more about how to utilize the tools in analytics.

    Thanks for the great post!

    • Tim Bonner

      Hi Karen

      Welcome to my blog and thank you for your comments. I appreciate them.

      There are many parts of Google Analytics which I don’t entirely understand either!

      I agree with you that knowing the reader is enjoying our posts is far more important than bounce rate.

      So, I’m definitely thinking that adjusted bounce rate is more important on a blog.

      I lost momentum recently because I was doing a lot of blog commenting which brought in traffic.

      It was getting too much though so that may affect my traffic in the long run.

      Great to see you Karen. Enjoy the rest of your week.


  • Reginald

    Hi Tim,

    My bounce rate is 70% plus which isn’t good. But again, a huge amount of bounce rate comes organic traffic. Referral traffic has lower bounce rate, so that’s good for me.

    *I can’t help but to say nice website you have (saw your tweet on Dynamik). I used that before and that makes web building … a piece of cake. Novice users like me could easily create a professional theme*

    **Not sure but is it just me? Your site loading a little slow than usual**

    Have a great day buddy

    • Tim Bonner

      Hi Reginald

      Thank you for your kind comments. I’m trying my best to get the website looking better.

      I’ve been having a few problems with page load speed in the last couple of days.

      I’ve removed some plugins and it’s it improved it slightly.

      I may need to reconsider some others though to get it to load any faster.

  • Carolyn

    Hi Tim, I use internal links constantly. My tech blog is like a tapestry with the articles often being interrelated. I refer back to apps, devices, “how to” articles and other posts. With over 500 posts on my site, I rarely have a “stand alone” article.

    My bounce rate is 5%, which probably is wrong as it’s so low, but I have no idea how to fix the analytics. :-)

    • Tim Bonner

      Hi Carolyn

      That’s the way I want to do things Carolyn. It makes sense. I’m sure it makes it easier with over 500 posts to use internal links too!

      That’s very low bounce rate. I’d love to have mine as low as that :-). Did you change it to the adjusted rate?

      • Carolyn

        No, Tim, I’m not touching it. To answer your question, I’m quite happy with my bounce rate! :-D

        • Tim Bonner

          Quite right Carolyn. I would be too!

  • Kalina Slavkova

    Tim, you have a phenomenal blog! I really connected with this post because I’ve been so puzzled by bounce rates since I first began blogging 4 weeks ago. Don’t we aim to have readers enjoy a post and that’s that? Why do they need to navigate elsewhere? We keep up with each other’s posts, so content is read as it’s published. There’s hardly a reason to go anywhere else.

    That’s why I personally think the adjusted bounce rate does make more sense for a blog. I’m considering doing it, and I really appreciate how Mike Fulcher included the code for the adjustment in his blog post.

    I’m intrigued by your Excel idea, and I’d really like to know how you fare with it. It seems like a very organized way to optimize navigation and to show readers related content from ages ago that they wouldn’t have found on their own. A map of your blog, in essence.

    Thank you for this insightful post, and I hope you had a really great day!

    Best regards,

    • Tim Bonner

      Hi Kalina

      Welcome to my blog and thank you for your kind words!

      In an ideal world, I’d like readers to not only enjoy a post but also have a look at my archives.

      That’s not always going to be the case though, so I’d definitely be happy that they read and enjoyed the latest post too.

      I’m in two minds about the adjusted bounce rate. I think I’m going to look at the internal linking first and then see.

      That’s exactly what I’m going to try and do with an excel spreadsheet Kalina, a map of the internal links on my blog.

      I’ve not started it yet but I’m going to share how I’m going to go about it in another post.

      Great to see you Kalina. Enjoy your weekend!


  • Kalina Slavkova

    Ah I see, visits to archives are definitely desirable. I wonder what the best way is to invite readers to the archives.

    I’ll look forward to your updates on your excel projects. Thank you again, Tim! Have a wonderful weekend up ahead.


    • Tim Bonner

      Hopefully an internal linking structure will help with people visiting archives.

      I’ve seen it done a few ways such as referring back to posts or just adding links onto relevant anchor text.

      I’ll definitely keep you posted on my excel project.

      Have a great weekend Kalina!

  • Mayura

    Hi Tim,

    Interesting topic that every blogger should know about mate :)

    Well, when it comes to mine, bounce rate was fluctuating :) Sometimes 70s and then it goes to 80s too. Worse, eh? ;)

    One thing I’ve noticed clearly is that if I don’t write tutorials but talk about a topic, which makes the post quite lengthy, the bounce rate seems to be lower for that week compared to other weeks.

    However, as most of my posts are tutorials, I find higher bounce rate but more hits compared to other posts. I know that not everyone goes through the whole post ’cause some just scroll down to steps and follow. Funny thing is, when they comment, I can find they haven’t read the post but just followed steps ;)

    However, it’s fine by me :) I had hard time when referring to some tutorials online and definitely I’ve spend more time on such sites figuring out what to do, which may have contributed to their bounce rate too :D I’d rather make it easy for ‘em as tutorials about getting things done, eh?

    Internal linking is definitely a plus, but too much is scaring away readers for sure :) You know, kinda like text ads all over. So we need to make sure it’s not bugging readers.

    Another thing is, I find some users spend more than 10 – 20 mins on my posts too :) Definitely not reading for sure. I think I know what it is. ‘Cause, usually I open all the blog posts I’m gonna read at the same time in multiple tabs and don’t close until I finish with ‘em. Sometimes for few hours. I hope some folks not doing it to their own sites just to lower bounce rate ;)

    Well, thanks for the references too mate :) They are very detailed too.

    You have a great weekend there Tim :)


    • Tim Bonner

      Hi Mayura

      My bounce rate is sometimes in the 80s too!

      I’m guessing with your tutorials, people search for an answer to something, find it on your blog and then don’t necessarily click through to another page.

      In those circumstances, the adjusted bounce rate (using scrolling as the trigger) might be more appropriate.

      As you say, some people open all of the posts in multiple tabs so the trigger being the amount of time spent on a page wouldn’t really work.

      I’ve yet to start looking at my internal linking structure yet. It’s going to be a fair amount of work I’d say.

      I know for sure though there are several posts that have quite a lot of internal links pointed at them but others maybe not so much.

      I just need to determine which are the most important posts and adjust things around, I think.

      Thank you for your comments Mayura.

      Have a great week.


    • Jeevan Jacob John

      @ Mayura:

      I do the same too :D I use TooManyTabs extension to keep the open tabs on suspended mode (saves memory). Hey Mayura, maybe you should write a review on that ;)

      I think Google automatically excludes your IP from stats, doesn’t it? (Or maybe you have to include your IP manually. I am not sure).

      • Tim Bonner

        You have to exclude your IP address from Google Analytics manually Jeevan.

        I was surprised they didn’t do that automatically too.

        • Jeevan Jacob John

          Oh, ok.

          Yeah, they should probably make that an in-built default option (It would certainly be helpful for new bloggers who aren’t familiar with Google analytics).

          • Tim Bonner

            I agree and I don’t know why they don’t

            It’s not that easy to find where you need to add your IP address either unless you’re familiar with Google Analytics.

  • Ruth Clark

    Hi Tim,
    Thank you for clearing “bounce rate” up for me. I didn’t really understand it and didn’t know if I should worry about it or not. I clicked the “further” reading links you have and will go now to do that. Thanks again.

    • Tim Bonner

      Hi Ruth

      My pleasure.

      I don’t think bounce rate is necessarily something to worry about because of the nature of blogging.

      People tend to read your latest post, comment, share and then leave to go and do the same on another blog.

      Because of that, our bounce rates are bound to be relatively high.

      Let me know if you need any further information though Ruth and I’ll try and help in any way I can.

  • Jeevan Jacob John

    I think most blogs have a high bounce rate because of search engines (When I look at my bounce rate, I just look at the bounce rate for the rest of my traffic – excluding Search engine visitors). I don’t do much optimization for Search engines, so there is actually no point in tinkering with bounce rate for search engine visitors.

    But, the rest of the traffic (referral or direct) are another matter. I have experimented with a few factors (some as silly as adjusting my font size). You never know how much it can affect the bounce rate :D

    Never knew about adjusted bounce rate, thanks for sharing that tip, Tim :)

    And, of course, thanks for the article!

    • Tim Bonner

      I’m definitely going to test out improving the internal linking to see if that lowers bounce rate Jeevan.

      I think it will help a little at least.

      I hadn’t thought of font size as a factor to look at but you’re right, if the font size is too small people won’t want to read things!

      The adjusted bounce rate, I think, is definitely more appropriate to blogs.

      I may implement it on here after doing the internal linking test!

      Thank you for your comments Jeevan.

      • Jeevan Jacob John

        Yeah, lot of things we normally don’t think about, can affect our bounce rate. I also used to play around a lot with my sidebar (Sidebars can act as a distractor to the reader). At one point, I even disabled my sidebar on my post pages; it worked really well.

        Indeed. But, you don’t want your font size to be too big ;) Try it and see how it goes :D

        No problem, Tim :)

        • Tim Bonner

          At one point I didn’t have a sidebar on my homepage. I’m not sure that it worked really though.

          I’m considering a more static page for the homepage too, with an opt-in form at the top of the fold.

          • Jeevan Jacob John

            I kept sidebars on my homepage though (I used Headway themes – so you manually have the option to change design on specific pages. I just removed sidebars from post pages).

            I haven’t tried that (I felt that too many people were using that, but I do regret not testing it out).

            Alright :) Good luck!

          • Tim Bonner

            I’m currently using Genesis with the Dynamik child theme.

            It lets me do loads of design stuff without code but also change things with CSS on the front end.

  • chamal

    As my experience most of people coming from search engines get only one view and they won’t spend time even one minute.There might be some reasons such as loading delay,not eye catchy template etc. Doing some basic things,we can control the bounce rate some what,not all.

    • Tim Bonner

      Hi Chamal

      My bounce rate has improved a little recently but in general it averages around 70%.

      I think a lot of it does stem from search engine traffic because the referral traffic bounce rate is much, much lower.

      Thank you for your comments and have a great weekend.


  • Efoghor Joseph Ezie

    Tim, thanks for treating this topic. It’s one of the issues that is giving blog/website owners a serious concern. You have looked at both bounce rate and adjusted bounce rate.

    First we must define who makes the rules here, is it just anybody who can analyze situations critically or it should be Google who runs the show?

    Second, does bounce rate have multiple definitions or just a single definition? If it has a single definition, then anything called adjusted bounce rate is trying to re-invent the wheels or at best live in a state of denial.

    If bounce rate is anything to go by, and if its definition is acceptable, then we must live by it and try to figure out a way to reduce the rate and make our site more interactive. For example, if I write a great post, it should motivate the reader to try to read more other posts. But if my readers end up reading only a post and then they leave, it’s either my posts are not truly interesting or that the posts are damn too long and they make the readers tired and unable to visit other pages by the time they are through with my post.

    If my post makes a reader tired and unable to visit other pages, I am either going to be satisfied with the fact that at least my post got read to the end even though no other posts was read; or I am going to be concerned that readers are not getting enough of me. In that case I should think of how to make them read more posts – either by making my posts shorter or adding more interesting anchor texts that could generate their curiosity to see more pages.

    It all depends really on what we think gives us satisfaction: one post read satisfactorily or several other pages visited. But trying to change the definition of bounce rate to suit us is what I don’t think is the best for us. Come to think of it, if you adjust your bounce rate, what message do you pass on to whosoever sees your rating? You are simply telling them that your visitors interact with several of your pages, right? Don’t you think that in itself is deceptive? The deception goes to both readers and potential advertisers.

    I would rather leave a realistic life and find a solution to the bounce rate problem than adjust the hand of the clock for denial sake.

    Thanks Tim for making us all air our views on this subject. Do have a pleasant weekend.

    • Tim Bonner

      Hi Joseph

      I’m in two minds about the definition of bounce rate when it comes to blogging.

      If I consider the way that I read blogs then I’m sure many other people do the same thing.

      That is, they use an RSS reader or email to be notified of a new post on someone’s blog.

      They’ll go and read the new post, leave a comment, share and then leave. That’s an immediate bounce.

      Should it be though? I’m not so sure. You’re still attracting readers and they’re engaged with your website.

      It was also Google that suggested using an adjusted bounce rate in some cases so they can also see the potential problem.

      I don’t think anyone is setting out to change the definition of bounce rate.

      It’s more that the statistics provided by Analytics using the accepted definition aren’t necessarily that useful for many bloggers.

      I appreciate your view point Joseph and it’s good to hear and understand the positives and negatives.

      I haven’t amended my Analytics code as yet but I’m thinking I probably will.

      Have a great weekend Joseph.


  • Olili Bob

    Hi Tim,
    I must say this is a wonderful post. When I started blogging, i wasnt concerned about then bounce rate as i did not know what it was at that time but after reading various posts fro experts like you I learnt some tricks. Internal linking is sure a great what way to reduce your bounce rate and I also believe when you write articles like this one that teaches how to solve problems you wil have a good bounce rate.

    Thanks for sharing boss

    • Tim Bonner

      Hi Olili

      Thank you for your comments.

      I haven’t changed over to the adjusted bounce rate yet but I think I may do in the future.

      With having a blog, the usual bounce rate definition isn’t always applicable.

      I’m glad you found my post useful.

  • Adrian

    I’m so pleased that I came across this post (thanks to Adrienne Smith).

    I have a similar bounce rate profile and have been fretting over the reasons why, what to do etc.,

    Like you Tim, I’m not going to rush to amend the way I record the data but it’s good to know I’m not alone!

    Thanks again.

    • Tim Bonner

      Hi Adrian

      My pleasure. I hope it helped!

      My bounce rate is still fluctuating quite a bit.

      I haven’t moved to the adjusted bounce rate on Google Analytics still at this moment in time. I may do though in the future.

      Great to see you Adrian and thank you for your comments!


  • Enstine Muki

    Great post on bounce rate Tim. I linked to it from my latest post here

    • Tim Bonner

      Thanks Enstine. I’ll take a look.

      Apologies, I’ve not had a chance to look at your report yet – possibly too late now?

      Offline stuff has taken over recently and I’ve not been blogging so much.

      • Enstine Muki

        Hi Tim,
        It’s never too late ;)
        We all get drawn offline at times. That’s normal
        However, welcome back ;)

        Everything is still in place – the report I mean

        • Tim Bonner

          Thanks Enstine!

  • Mark


    Now I’m only half depressed thinking about my “bounce rate” percentages! Without a doubt I’ll be referring to the adjusted bounce rate method!

    Because that rate is less depressing!

    Seriously, thank you for articulating a very intriguing subject.

    As I was reading your post, I couldn’t help but think exactly what you expressed in the post.

    Regarding my and pretty much everybody else’s approach to providing quality comments.

    You go and read another bloggers post, and try and leave a thoughtful comment and immediately leave (98%) of the time anyway.

    A high bounce rate most certainly concerns us all! Sooner or later. Will definitely help get the word out! Great content!

    • Tim Bonner

      The adjusted bounce rate definitely makes sense when it comes to blogging, Mark.

      Even for organic visitors, they may just read one article and then leave because they’ve found their answer.

      Does that mean they didn’t enjoy our blog and won’t come back. More than likely they’ll come back because they did find the answer.

      I’m glad you found my post useful and I appreciate your kind comments.

      Enjoy the rest of the week!