Building An Opt-In Landing Page Without Breaking The Bank

When it comes to building opt-in landing pages, I’ve looked at a couple of solutions now.

I nearly broke the bank trying out LeadPages. It’s just too expensive at this stage. I thought about buying OptimizePress but that’s maybe something for the future.

Sure, you need to invest in these sorts of things to progress but there’s no point in bankrupting yourself in the process, right?

So, I started thinking about what I could use out of my box of tricks that I already own to put up an opt-in landing page. That left two possibilities.

  • Hybrid Connect, or;
  • Premise and Magic Action Box.

Solution 1 – Hybrid Connect

Hybrid Connect (aff link) is a versatile beast of a plugin. If you thought it was just for adding pre-designed opt-in forms to your WordPress site, you’d be wrong.

It does do that but another thing it can do is help you build landing pages. You can let your imagination go wild with the easy to use form builder or you can use a pre-designed template if you prefer.

The other great thing about Hybrid Connect is that you can split test multiple versions of the landing pages you build. That way you’ll know what converts well and what doesn’t.

These split tests automatically remove any versions that don’t perform well to leave only the best-converting one.

For the purposes of setting up my opt-in landing page though I decided to go down a different route.

Solution 2 – Premise & Magic Action Box

As I mentioned in my last post about my About Me Page, I bought Premise before Copyblogger decided to remove it from the market. It’s a landing page and membership site tool.

There is an opt-in landing page design that comes with Premise and it integrates well with my email marketing provider. However, I decided I’d use the sales page template in this case.

The reason being is that I wanted to use one of the pre-designed templates in Magic Action Box (aff link) to set up the opt-in form using shortcode.

I wanted to achieve something like LeadPages can offer but for a fraction of the price.

What I didn’t want was to just use my blog template though. The Genesis Framework (aff link) has some great in-built functionality to change templates so I could have just used a full-page but that would still contain the header and menus.

That’s not really what I wanted to achieve from a landing page because it contains other distractions. As I have Premise installed, it’s easy just to turn off the header and footer and achieve a distraction-free page.

Don’t Be Afraid Of CSS

I’ve been tweaking things on my site with CSS now for quite a while. It helps me to change things I ordinarily wouldn’t be able to in WordPress.

In order to achieve the design I wanted for the opt-in page with Magic Action Box (aff link), I did need to change a few things using CSS, however, it wasn’t rocket science.

Magic Action Box has a Custom CSS section on each box you create so you can add your own stamp on things. All it took was three simple CSS instructions to get things where I wanted them on the page.

Don’t forget to check out how your page looks on different browsers though because I had to make a change with CSS to get things to look right in Internet Explorer.

If you’re interested in learning some CSS basics, then check out my post, CSS For Beginners: Where Do You Start?. Just following one of the free courses mentioned in that post has allowed me to start working with CSS.

Start Building An Opt-in Landing Page Today

My landing page isn’t perfect and more than likely not the final version but it’s out there and waiting for people to subscribe! That’s much better than not having one at all :-).

Having a dedicated landing page for your email opt-ins, as I mentioned above, removes other distractions like headers and navigation and keeps your visitor’s full attention on one thing, subscribing.

You’ll need email marketing service if you don’t have one. That will allow you to collect subscriber details such as name and email, I’d recommend GetResponse (aff link) or for a lower cost option take a look at INInbox (aff link). Both of those services will work with Hybrid Connect, Premise and Magic Action Box.

You don’t necessarily need to use any of the tools I’ve mentioned though. There are lots of alternatives out there that you may already own and haven’t used to their full potential!

So what are you waiting for? :-)

Photo Credit: Mukumbura via Compfight cc

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