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Do You Really Have Anything Useful To Say?

Do You Really Have Anything Useful To Say?I’ve taken time away from blogging for the last few weeks. Partly because I had other matters to attend to but also because I felt like I needed to.

I’d gotten to the point where I had to seek inspiration from elsewhere for every blog post I wrote. In other words, I didn’t really feel like I had anything useful to say myself and I’d fallen into the trap of writing a post for the sake of it.

I wrote about 6 Reasons You Need To Stop Stressing About Being Consistent a few weeks ago but somewhere along the way, I didn’t take my own advice.

I often hear that writing blog posts to a set schedule each week is the way to do things. Does that really benefit your business or your readers in the long-term though?

It might if you genuinely have something unique to say every time but writing stuff for the sake of it eventually just turns into same shit, different day territory.

In the long run, all that’s going to do is turn you off and demotivate you and worse still, turn your visitors off. So, I decided my next step is to do the right thing and only write a post when I have something to say. Sounds logical, huh?

It’s not just that though. It’s writing a post only when it can benefit not only my readers and community but also my (currently imaginary!) business. If it doesn’t do both then there’s no point in putting it out there.

Ultimate success or failure isn’t going to come down to how many comments I get on my blog posts or how many people share my stuff on social media. They’re immaterial. What’s important is how many visitors I can help and in turn convert into loyal customers.

Have You Fallen Into The Same Trap As Me?

I often find that as a stay at home dad, I only have time to write blog posts and do a little promotion. But as I’m fully aware, it’s almost impossible to make your blog your actual business. I wasn’t really trying to but I wasn’t doing anything else either.

The trouble is, I believed I had to write constantly to keep things going on my blog so visitors wouldn’t leave in their droves never to return. It’s a catch 22 situation though because of that same shit, different day thing. In other words, you might actually be turning your visitors off by writing for the sake of it.

There are so many things I’ve been meaning to do with my blog but have never gotten around to it – too busy trying to feel inspired and keeping to a writing schedule whilst looking after the kids.

Things like, updating my About Page, setting up landing pages, getting my autoresponder up and running, writing eBooks and a million other things just never get done.

…and that’s why nothing’s really changed since I started blogging. However, that’s not going to be the case going forward. I’m determined I don’t want to be writing a similar post in a year’s time.

Action is the foundational key to all success. – Pablo Picasso Click To Tweet

What’s Changed?

I decided to take action and I joined the Blog Marketing Academy as a VIP Member (aff link). I’ve been following David Risley for quite some time now and what he shares at the Academy just makes sense to me.

The logical conclusion was to part with some cash and get with the program. I’ve now got a huge amount of learning resources to go through. It almost feels like I need to forget about most of what I’ve learnt so far and start from the beginning again.

It’s not just the training courses that attracted me to the VIP membership though, it was that there’s a fortnightly Mastermind Call with David and other VIP members. I plan to join my first one this week and am looking forward to it with nervous anticipation. There’s also a members only Facebook Group where lots of idea sharing goes on.

Whatever happens though, it’s a step forward because there was really no point in following the path I found myself on. Blogging for blogging’s sake just wasn’t working for me. And why would it?

So, you may see me around the blogosphere a little less frequently going forward. I’m considering a few changes on my blogin any case and inevitably to the marketing strategy I follow in future as well.

That doesn’t mean that I won’t be as active on social media though because that’s something that keeps the great relationships I’ve formed going.

Is That The End Of Your Blog Then?

Far from it. I’m looking at it as the start of a new chapter. I’ve not lost my passion for blogging. I intend to keep posting at least once a week but only if I have something worthwhile to say (or something else makes it worth my while).

I know that goes against the advice of many who say you should post two or three times a week or even daily but what’s the point in regurgitating the same stuff as others?

By concentrating on things behind the scenes and how to move forward with building a business, I’ll have more unique and valuable information to share or at least that’s the theory.

…and I’m looking forward to blogging again and that to me is the best thing that could have happened.

  • http://madlemmings.com Ashley

    Right there with you Timbo

    I have switched focus completely of late, for many of the same reasons.
    No money coming in from blogging, or very little, and the need to focus on my business.
    That also drove some of my more recent semi-pointless posts. It pains me to write simple, seemingly meaningless posts, but sometimes I just got to get the content out there and make potential customers and google happy. I still have quite a few others to do along those lines, but at least here is a reason behind it.

    My podcast has also moved to every two weeks, for the same reason. Lots of do and try for the business, and blogging is not bringing in the business. I also joined a heavily business focused forum and they say it too: not bringing in the customers or money, stop it. So the focus has changed.

    Customers are slowly finding me, and perhaps my focus has helped.
    I am also making contacts with new people and expanding my horizons there.

    Every bit helps and glad to hear you are on a similar path my friend.
    Onwards and upwards
    ashley

    • http://tim-bonner.com Tim Bonner

      We often follow a similar path and have similar ideas Ashley, I think, which makes it great to know you.

      Although you have the advantage of having web design skills that you can market!

      I decided to cut out any posts that don’t have a purpose. If I’m hunting around for inspiration for things to write about then there’s no point.

      If, however, I’ve got something to say and it’s worth my while writing about it then it’s all go!

      The forum you joined sounds like it will help you move this along pretty quickly.

      I’m still going through all of the training at the Blog Marketing Academy and there is an absolute tonne of it.

      The Facebook Group is also good because people share a lot of ideas in there unlike other groups I’ve been in!

      I’m pleased to hear that customers are finding you Ash and the change of focus will surely help going forward.

      Thanks for sharing your thoughts mate. Always appreciated!

    • http://www.notopoverty.com Akaahan Terungwa

      Ashley,

      I admire your determination and swift ability to know when things aren’t going great. Just last year, I imagined a great Alexa rank would always find a way of making ends meet. How wrong was I! Believe me, I hit the 83k mark and nothing reasonable was coming forth.

      I swiftly changed course…the last I checked, the rank was more than 200k (who cares?) But the irony is that I make far more now.

      Real ironic, wouldn’t you agree?

      Always,
      Terungwa

  • http://JoyHealey.com Joy Healey

    Hi Tim

    I know just what you mean about everyday stuff getting in the way. I’ve had a real basinful of stuff going on for about 6 months now – although some of it has been good, in the form of paid work!

    I tried posting to a different blog every day (for SIX months) and I don’t think it made a fig of difference traffic-wise, so I’m back posting on this one – maybe once or twice a week.

    Good luck with your Academy membership. I’m also having some coaching (written about it in my blog!), so let’s hope this is the start of big things for both of us!

    Joy

    • http://tim-bonner.com Tim Bonner

      Hi Joy

      Good to see you. It sounds like you’ve had an interesting time over the past 6 months, particularly the paid work!

      It’s interesting to hear that posting every day didn’t make much difference to your traffic. I don’t think I could keep up with that schedule for long.

      I’m definitely only going to blog when I have something to say now rather than feeling that I ought to. A blog isn’t really a business after all in most cases, just the front of house.

      I’m looking forward to getting my teeth into the Blog Marketing Academy training and to attending the webinars. Although many of them are in the early hours of the morning so I’m likely to miss some of them.

      Sounds like we’re onto a similar thing with the coaching. I hope too that this is definitely the start of things to come and for our future success!

  • http://angelamccall.com Angela McCall

    Hi Tim,

    Lisa Irby said the same thing. She said she will only blog when she has something to say. But then she has the YouTube channel going from time-to-time whenever she has something to say. I think it works better when you have something to say instead of blogging just for the sake of blogging. Anyway, good luck on that Academy.

    Angela

    • http://tim-bonner.com Tim Bonner

      I didn’t know that’s what Lisa Irby said as well Angela. That’s interesting!

      I’m going to blog at least once every couple of weeks and more than likely every week but it will need to be something that will fit the criteria as I mentioned in the post.

      One day that will include video as well… Watch this space!

      I’m really enjoying the Blog Marketing Academy Angela. It’s completely opened my eyes and I’m pretty much starting from scratch.

  • http://www.ososimpletechnologies.com/ Nanda Rahmanius

    Hi Tim,

    I understand your feelings. Sometimes I also experienced a decrease in the spirit of of blogging. Too many knowledge of blogging that I have not learned yet and I did not get too much money from there. It was suffocating.

    However, I want to keep learning and hope in the future, I can share the knowledge that I learned about blogging in my place. Yes, I’m still a learner I guess. I have not given up yet and hope to see the light at the end of my journey. :)

    Hope to see you soon Tim and good luck on that Academy :D

    Nanda

    • http://tim-bonner.com Tim Bonner

      Hi Nanda

      I appreciate you sharing your experience. It’s good to hear what others are thinking as well.

      I still consider myself to be on a steep learning curve when it comes to blogging.

      In fact, after signing up to the Blog Marketing Academy, I’ve pretty much started from scratch again!

  • http://www.findingourwaynow.com Susan Cooper

    You are right, blogging just for the sake of blogging is not worth it and takes the fun out of it. I am glad you are at the point now where you are looking forward to blogging again. Sounds like you are on the right track.

    • http://tim-bonner.com Tim Bonner

      Thanks Susan! I think I’m getting there.

      I’m pretty much starting from scratch about how I go about things. I’ve been very impressed with the training I’ve taken so far with the Blog Marketing Academy.

      Now all I have to do is put it into practice!

  • http://www.bloggingfromparadise.com/about-me/ Ryan Biddulph

    Hi Tim,

    I’m a professional blogger, in that I’ve been able to retire from my 9-5, travel the world, all while earning income through multiple blogging streams, and I’m still learning this lesson. I actually am closing out my old blog and starting a new one…..today! Linking to it up, so feel free to stop by and comment.

    Anyway, I’ve posted 30 times daily – mostly short video posts – 5 times daily, once daily, and weekly, over the past 5 years. I’ve posted once on my old blog over the past week or so, and am doing once a week – if that – on my new blog.

    Why? Outreach wins. I’ve seen nice success and again, left my 9-5 gig, and circle the globe, and I’ve still learning where I can improve and how I can improve, and for me, it’s simply blogging when I feel inspired to blog and have something useful to say. It’s tough to let go, and grow, for any blogger, and I feel doing the weekly bit or waiting even longer if I need to, will help me make an impact, and a real difference, instead of trying to follow some schedule.

    I work off of my intuition these days, feel at peace and take it from there.

    Kudos Tim. You’re on the right track. Detaching helps you do things from a place of calm and peace, and the irony is when you do less and feel better about it, you become 10 times more effective.

    Thanks for the share.

    Will tweet this one through Triberr for you.

    Ryan

    • http://tim-bonner.com Tim Bonner

      Hey Ryan

      I follow both you and Kelli and I know you’re both very successful at what you do. Heck, more than successful, it’s letting you live the life most people can only dream of!

      The post in essence was really a question to myself but I wanted to get it down in writing as I reckoned many people are feeling the same way.

      I think I pressurised myself too much into thinking that I had to blog as much as I could otherwise the world would almost end. Well, not quite but you get the picture.

      I reckon the best way forward is definitely to blog when you feel inspired. It’s great that we’ve both come to the same conclusion.

      I’ve started working on the things I’ve meant to do for months and feel so much more productive already.

      I’m off to check out your new blog now!

  • http://wordingwell.com Lorraine Reguly

    It’s tough to consistently post awesome content – especially if you have been blogging for a long time. I think that readers need a break, too. From learning. From commenting. From the whole blogging scene, basically!

    Take your time. Find yourself again. Take a break. Your readers will be here when you are. They will not desert you. Keep the faith. And enjoy getting rejuvenated!

    • http://tim-bonner.com Tim Bonner

      Thank you Lorraine.

      Your words are very comforting and I really appreciate them!

  • http://www.shermansmithblog.com sherman smith

    Hey Tim,

    I really feel what you’re saying. I went through the same thing last year. I felt like I was regurgitating the same tired posts over and over again.

    That was when i was writing every other day, and today I think to myself, how did I ever do it? How was I able to come up with some content every other day. As a matter of fact, i would schedule them to be posted later I had got up to 3 months of posts! Can you believe it.

    But on the downside, a lot of it was the same tired topics and post, and a couple of my followers wanted more. They wanted to learn how to make money online! And I was mainly talking about personal development which isn’t bad, but there’s so much you can take, so I feel my readers.

    Now I’m writing once a week, and more focused on quality and promotion. I had to take a lot of steps back and pretty much start over with the basics of blogging and work my way up. And I tell you that I feel a lot better, my readers value the info. I convey more, and I’m getting better results! So yes, I agree with you. Do what you have to do so you can keep moving forward more stronger!

    Thanks for sharing and I hope you’re having a great week!

    • http://tim-bonner.com Tim Bonner

      My word Sherman, three months of posts is a heck of a lot to have written beforehand!

      I often write a week in advance but generally it’s only a couple of days.

      It’s a good idea to have some posts already written and ready to go, particularly if what ever reason one day you don’t have the time to write.

      I’m pretty much following the same path you took Sherman. Taking a few steps back and working on things that will be to the benefit of my business in the long term.

      It’s not completely going to plan as my kids are now off school for the summer! Still, it’s great to have them around as well.

      Thank you for sharing your experiences Sherman. It’s good to know what others have done in this circumstance.

  • http://www.NathanZadworny.com Nathan

    Hey Tim!

    First off, let me just say I love your writing style. I really feel like I know you pretty darn well after reading just this post.

    Now, I’ve been reading a few posts lately in this vein. It seems like with all the competing information out there people are beginning to really focus in on QUALITY. A good example is the LinkedIn publisher platform – it used to be pretty good but now that everyone can publish it’s really gotten lousy. :)

    I applaud you for taking what may seem to some like a risky move. I don’t agree with those people. You need to focus on bringing quality to your audience so they continue to listen to you. If that means fewer or more sporadic posts, so be it. The right people will continue to follow you, engage with you, and more of the right people will continue to find you.

    Cheers!
    Nathan

    • http://tim-bonner.com Tim Bonner

      Thank you Nathan. I appreciate your kind words!

      I’ve never used the LinkedIn publisher platform but funnily enough I got an invite to publish there this week. I’m not going to jump in with both feet though…

      I know what you mean that some people would consider it a risky move to only write when I have something to say.

      The general consensus is that you should write often and to a schedule, although I think this is also becoming a little outdated advice.

      With so many people online writing blogs, so long as you’re writing’s up to scratch and you promote enough, as you say, people will still find and engage with you.

      Many thanks for stopping by and leaving a comment. Have a great weekend.

  • http://www.adriennesmith.net Adrienne

    Hey Tim,

    I would love to meet someone who never had this issue. I’ve had this issue a LOT lately but it’s because I’ve just been so darn busy that it’s hard to keep up with it all and do everything that needs to be done.

    I don’t want to post just for the sake of keeping with my schedule. I’m sure there are plenty of posts that I’ve written that could have definitely been better but even if it’s the last minute I usually find inspiration from somewhere.

    I think you’ll do great learning from David and although everyone has their own thoughts about what to do he’s very successful at what he does and you can’t go wrong learning from him.

    As you know at this moment I’m more focused on getting my product finished but it’s been a slow process. The time factor is an issue for me as well. I can’t drop off the face of the earth and come back with a product about building a community if mine has disappeared because I have. So I’m trying to do it all and I’m not doing a very good job of it. I’m going to have to really sit down and have a long talk with myself too my friend.

    I wish you the best moving forward Tim and I know you’ll do what’s best for you. Hope you’ll be sharing a few nuggets with us from what you’re learning, that would be so cool.

    Have a great end to your week and see you around.

    ~Adrienne

    • http://tim-bonner.com Tim Bonner

      Hi Adrienne

      I know you’re a very busy lady online and I very much respect that you keep to a schedule. It definitely works for you.

      I almost added (question to myself) as part of the title of this post as it was meant as a kick up the backside for me. It felt like a weight off my mind after I wrote this post!

      I suspected many others are going through the exact same issues though so I thought I’d share my frustrations and see what others had to say.

      It’s been a good experience to learn what other people are thinking and have done about it.

      I’ve already been more productive since I took the decision to only post when I have something to say. I’ve updated my About Me Page and am working on a landing page.

      I’ve been learning a lot from David already and I’m only just starting on the training now – trouble is, the kids are now off school as well so it’s slow going.

      I’ll definitely be sharing what I’m learning at the Blog Marketing Academy and whilst I haven’t been blog hopping just recently, I’ll definitely be stopping by your blog in the next couple of days.

      Thank you for your continued support Adrienne. It’s very much appreciated!

      Have a great weekend.

  • http://www.dialme.com/blog/ Ray

    I used to post 3 days per week. That became 2, and now it’s more like 1 or whenever I feel like adding something useful.

    That’s partly because I get busy working on projects and I can’t really commit to a set schedule, but the nice summer weather doesn’t help either. When I do get a little free time lately it’s like should I work on a new article, or should I get out and enjoy the sunshine. I tend to pick the latter.

    I usually have more time for writing in winter for some reason. It just seems like a slower time of year, and I am not as eager to get out and about when it’s cold out.

    Anyway no worries. Whatever works for you.

    • http://tim-bonner.com Tim Bonner

      Ray, you’re a man after my own heart.

      My wife and kids are now on summer break and we’re going away on vacation for a week in the morning.

      They keep me pretty busy most of the year but particularly in the summer months.

  • http://www.notordinaryblogger.com Okto

    I think many bloggers will face this phase. It is not easy to decide whether we should keep blogging or do something else. I think blogging is going to get harder day by day because more people jump into it. That is why we need to keep moving forward and to join like minded community is one of the best to keep our blog a head.

    Thanks for the share Tim, wish you have a great weekend

    • http://tim-bonner.com Tim Bonner

      I agree Okto that things are only going to get more convoluted in the blogging world.

      Communities definitely help but also the realisation that blogging is just the means to an end opens many people’s eyes.

      I’ve thought it for quite some time but always felt pressured into keeping to that schedule and turning posts out.

      Thankfully, I joined the Blog Marketing Academy and changed my mindset!

  • http://donnamerrilltribe.com donna merrill

    Hi Tim,

    Good to see you back! I know what you mean. We all hit that time where we say to ourselves what the heck am I doing this for?

    But, its all about marketing. I only blog once a week because I’m too busy with my product and marketing. That’s where most of my time is spent.

    Yes, I learned the hard way, and it wasn’t until I joined up with a program that I got that AHA moment. So my focus is on marketing.

    What about my blog? Well, now that I have my marketing hat on, I do initiate a call to action sometimes at the bottom of my post, sometimes reminding my readers to check out the opt-in.

    But I still enjoy it! Now that you have gone ahead with further training, I’m sure you are in good hands and learn purposeful blogging as I call it. What you learn, you can share with your readers.

    -Donna

    • http://tim-bonner.com Tim Bonner

      That’s fantastic Donna and I know you’re doing really well.

      I just need to take on board everything I’m learning at the Blog Marketing Academy and get involved in the discussions there.

      My kids are on summer break the minute so things are going slowly. We also go on vacation for a week in the morning.

      I’m definitely going to share what I learn though Donna because as you say it’s purposeful blogging.

      I appreciate you sharing your experiences. It’s good to hear what others think.

      I hope you’re having a great weekend.

  • http://www.notopoverty.com Akaahan Terungwa

    Hello Tim,

    I appreciate your honesty and with such a great mindset, you’ll definitely move forward.

    Recently too, I did some soul searching and discovered my blog haven’t really achieved the great things I imagined were easy to achieve via blogging…I’m going back to the tables and believe me, I’m pretty sure the results would be better this time around.

    We all have a brain, right? I think it’s time we all use it as bloggers!

    Do have a very great day!

    Always,
    Terungwa

    • http://tim-bonner.com Tim Bonner

      It sounds as if we’ve been thinking the same things recently Terungwa!

      I wish you every success with going back to the tables and I’m sure now we both know more about blogging, we’ve got this thing in the bag.

  • http://www.mynotetakingnerd.com/blog Lewis LaLanne – NoteTakingNerd

    I didn’t know that you were in David’s coaching program when I’d commented on the “About Me” post that came after this one but I’m happy to see that it had already contributed massively to your forward progress.

    It’s gonna be cool to see what the coaching brings forth from you in days to come.

    And I salute on living the belief that says, “Communicate with impact, or don’t communicate at all.”

    See you around making an impact soon. :)

    • http://tim-bonner.com Tim Bonner

      Thanks Lewis.

      I’m definitely of the same belief about communicating!

      With my kids on their summer break the impact may not happen straight away as I’ve had less time to study what David has to share.

      My plan is to get stuck in during September so I’m sure I’ll be sharing more of what I’m learning then :-).

  • ArtaGene

    I can sympathize with the running out of steam on blogging. I have several and they have been severely neglected for two reasons…1 problems with my hosting that took up my free time, 2. a trip to Florida to visit family (nobody had a computer they would let me use) and 3 what you alluded to but didn’t say DIS Interest.,,,,
    Especially if you are in the same boat as me…not making enough $ from the blog to pay for it, much less the time investment.
    Cheer up. There is always tomorrow and a different View.

    • http://tim-bonner.com/ Tim Bonner

      When I wrote this I had lost my steam when it came to blogging. It wasn’t so much disinterest but feeling like I was on a treadmill which was getting faster and faster.

      Stepping back and only writing when I feel like I have something useful to say has help to reinvigorate my enthusiasm. I’ve also tightened up on what I write about to hopefully help with traffic generation.

      This blog doesn’t make much money yet but I have plans underway as to how I will monetize if going forward.

      I hope you get back on the blogging train and find some inspiration to move forward as well!

      • ArtaGene

        Thanks Tim, agree with you. It is difficult to keep the Steam going especially if you get stuck on just one subject.
        I’m definitely in the “I like something new” crowd so it is sometimes a chore to keep going.

        • http://tim-bonner.com/ Tim Bonner

          I’m sometimes like that too! I love shiny new things.

          I have to stop myself from signing up to loads of things to test out to see if they’ll help with social media, blogging etc. Sometimes the need for something new takes over though!