One of the most important things you need to do as a blogger is build a list of email subscribers.
They’re not only a great source of traffic to your blog but also potential customers in the making.
After all, by becoming a subscriber they’ve shown that they’re interested in what you have to say.
So it’s important that you choose the right email marketing service for your circumstances.
I’ve tried a few of them already: AWeber, Mad Mimi and currently GetResponse.
Just recently there’s a new contender on the block that’s showing huge potential though and it’s called INInbox.
When the guys at INInbox approached me to write a post about their email marketing service, I was intrigued.
I’ve been giving the service a once over the past few days and want to share some compelling reasons why you should take a look at INInbox.
When you consider that AWeber’s prices currently start at $19 per month, GetResponse at $15 per month and Mad Mimi at $10 per month, you can’t help but be tempted by INInbox’s pricing.
You can start with a free account which allows you up to 2,000 contacts and 20,000 emails.
That’s great but what completely surprised me is the price for up to 5,000 contacts.
At $3.95 per month, that’s a serious saving when you consider that for the same number of contacts it currently costs:
- $49 per month with AWeber;
- $45 per month with GetResponse, and;
- $27 per month with Mad Mimi.
What’s not to like, huh?
INInbox currently integrates with 27 other marketing tools, including:
- Survey Monkey;
- Zapier, and;
If you use WordPress there’s a plugin specifically for INInbox.
The plugin allows you to preview, select and insert any of your INInbox webforms using either a widget, shortcode or template tag.
You can find out more how INInbox integrates with WordPress in the following video.
Great Email Deliverability
INInbox have an independently checked 99% delivery track record according to their site.
Since I’m still testing things out, I can only take their word for it but what is a good indicator of their commitment to email deliverability is that they are Return Path Certified.
This increases the chances of your email reaching your subscribers’ inbox because only senders meeting strict quality requirements are allowed into the Return Path program.
Return Path is used by providers such as MSN, Windows Live, Hotmail, AOL and Yahoo! as well as important anti-spam filters such as Spam Assassin, Iron Port Systems and Barracuda Networks.
Anything which helps keep emails away from my subscribers’ spam folders is great in my book!
Other Standard Features
OK, so with a cheaper service, you probably reckon you might get a watered down service too, right?
Not so. Even on the free account, you get the following features as standard.
- Split Testing;
- Tracking Analytics;
- Advanced List Segmentation, and;
- Free Premium E-Mail Templates.
What’s The Catch Then?
Nothing’s perfect and there are a few things about INInbox that I think might be considered cons (although some of them are common to other email marketing services too).
- Before you can send a broadcast to your subscribers, the INInbox team have to approve your email. This ensures that your delivery rate remains high but can take time especially if you haven’t factored this in and your email is time critical. This feature can be disabled assuming you can prove that you can write quality emails.
- Setting up a web form to add to your site so people can subscribe to your list doesn’t feel very intuitive. What makes it harder is that you can’t preview your design until you’ve been through the whole web form set up.
- By default, you can’t change the text in the message that is sent to your subscribers for them to confirm their subscription. You have to contact the INInbox support team in order to get this activated.
Whilst there are a few niggles, they’re not things that should put you off though. The idea of broadcasts being reviewed for quality might appeal to people who struggle with writing emails for example.
One of the things I haven’t mentioned but I’m sure you’ll be glad to hear is that INInbox allow affiliate marketers to use their service.
So unlike with MailChimp you won’t get into any trouble if you promote products and services you’re an affiliate for.
You can also pay on a per broadcast and autoresponder basis by purchasing credits if you don’t want to pay a monthly fee.
At a price of $0.0008, 20,000 credits would only cost you $16 and for anyone who likes pay as you go this will be a useful solution.
Grab yourself a free account today and give their service a test drive. Remember, it’s risk free!