After pausing for breath for a while, I’ve been busy behind the scenes working on things that I’d been putting off for ages. Concentrating on one thing at a time has certainly paid off and I’ve finally managed to update my About Me page.
When you consider that it’s often one of the most visited pages on a blog, it’s an opportunity to get across exactly why someone should read your blog. But exactly how do you go about doing that?
Before I updated my About Me page, it was a short biography of my life to date with a couple of sentences about why I’d set up my blog. In other words, it wasn’t fit for purpose.
What it really needed to be though was a sales page. Not a sales page completely about me though. Instead one to convince a prospective reader what the benefits of my blog are if they continue to read it.
How To Structure Your About Me Page
When it came to deciding how I’d structure my About Me page, I took my inspiration from David Risley. I wanted the page to follow the same minimal, clean design of the rest of my website but also to be a landing page.
It made sense to use Premise to build by About Me page seen as I’d bought it just before Copyblogger decided to remove it from the market. It fits in really well with my theme because I use the Genesis Framework.
Following David’s Effective About Me Page Formula, I decided to divide my landing page up into three sections.
Section 1 – Benefits
This is the part where you spell out the benefits of your site. I didn’t put the primary benefit as a headline but I might test that out in the future.
People are busy and don’t want to spend all day making a decision about your site. Their attention spans are short so giving them bullet points about the benefits of readership makes things easy for scanning.
Rather than being about you, the bullet points need to help your potential readers identify how your site will help and benefit them.
Section 2 – Short Bio
David advocates using bullet points in this section as well for easy scanning and I’ve followed his advice.
In this section, I talk more about what you can expect from me as a blogger rather than who I am. The reason being is that I wanted to cover that more in the final section.
I haven’t included social proof or authority indicators in this section but it would be a good place to put them.
Section 3 – My Story
In this section, you go into more detail about your background. Although be careful not to waffle and go into too much detail.
David mentions that it’s good to focus on things that are specifically relevant to your brand. I’ve put the sections I want to stand out in either bold or italic to facilitate that.
Above all though, you need to tell a story and make it interesting – even dramatic but never boring. I may need to tweak this part!
Call To Action
Between each section and at the end, you include an opt in form to encourage people to subscribe to your blog. By having people on your email list, you can communicate with them on a much more personal level.
I use Magic Action Box (aff link) to add the opt in forms onto my About Me page. It allows you to add pre-designed forms into your post or page using shortcode. Alternatively, you could use Hybrid Connect (aff link) which has a whole host of design and placement features.
Does Your About Me Page Need A Revamp?
My About Me page isn’t perfect but it’s worlds apart from where it was only a few days ago. Now all I need to do is wait and see how it affects traffic and opt ins. From there I can make some more tweaks if I need to.
So, tell me. When did you last update your About Me page? Is it actually about you (like mine used to be) or do you promote your blog to your prospective readers?