Marketing online requires a lot of organization.
You have to keep a record of so many contacts, websites, links, articles, directories, and plenty of other stuff.
The last thing you want to have happen is to lose important information when you need it the most.
If you are new to online marketing or you are having some trouble keeping everything together, you should be aware of some great tips and tools that can help you out, so let’s take a look.
Keep Everything Separate
There’s no reason to save your content in the same place as you’re saving the websites you’re posting to.
You might think that just because everything is related, they should be saved in the same place.
That’s not such a good idea though because in the end, there will be so much stuff together that it’ll become impossible to find things.
Using different folders will help to keep things a little simpler.
Use a Number System
When you are saving things, make sure that there is an easy way to find them. For example, you can use numbers instead of the full names.
So if you have 700+ articles and you need to retrieve a specific article from your saved docs, you can just look for the # instead of trying to find the name.
It makes it easier to organize everything by using this type of identifying system.
Hire a Marketing Manager
If you have the funds, hire a marketing manager to do it for you!
Plenty of businesses that have full-scale online marketing campaigns use managers to keep track of their information.
The amount of information that’s stored can be very large, so managing it all could end up being a full-time job.
If you don’t want to hire a full-time employee, you can also check out whether some virtual assistance over the internet would be of use.
Since it’s an online marketing campaign, all the information that’s being handled is electronic. That makes it very easy for a Virtual Assistant to handle it on your behalf.
Raven Tools is a premium tool to help with online marketing. It isn’t just an organization tool though; it will help with all aspects of Search Engine Optimization, link building, reporting, tracking, and plenty more.
For the purposes of this article, I’ll only discuss the organizational aspects and the reporting facilities.
Raven Tools has a program that is specifically made to help with link building campaigns, which is essential to rank higher in search engines.
It easily stores all the websites that you have links on, their contact information, the articles that you posted there, and all the other information that you might need.
That allows you to find everything you need all at once about a certain website. You no longer need to search through multiple documents, or try to find all the information in an excel spreadsheet.
Aside from the link building tool, Raven tools also provides essential information for internet marketing.
Dozens of different metrics are available at your finger tips and the information is ready in a report format within a few seconds.
These reports are also customizable to make it as easy for you as possible. After you’ve finished working on a report, it’s then safely stored so you can find it at a later date.
You can use the reports to help with analyzing SEO aspects, website traffic, and other metrics.
There are plenty of other organizational tools out there to help with internet marketing though, so you can pick which one is right for your needs.
If you don’t want to pay for a premium tool, you can still find free programs that should offer similar experiences. While they might not be as good or as detailed, they are better than nothing.
At the end of the day, organizing your online marketing information is essential, but should be done in a way that is easiest for you. Everyone is different, so the choice is yours.
Just make sure to do it as soon as possible to avoid losing any important information.
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- Best Kept Secrets to Keeping Your Online Marketing Organized - October 17, 2013