Did you see the word panda and automatically think of Google?
Actually, I don’t want to think or talk about Google at all.
I want to write about the pandas I saw with my family at Edinburgh Zoo.
Tian Tian, meaning “sweetie” and Yang Guang, meaning “sunshine” arrived in Scotland almost a year ago.
There was a huge buzz about their arrival back in December last year.
Touted as a “gift” from the Chinese government, the pandas will stay in Edinburgh for over 10 years.
For the privilege of receiving such a gift, the zoo are paying the Chinese government a hefty $1 million (about £620,000) a year.
The price of keeping the pandas happy with their staple diet of bamboo will cost around £70,000 a year, shipped in from a bamboo forest in the Netherlands.
But is it all worth it for an animal that spends up to 14 hours a day sleeping?
Let’s get to the crux of that question.
Investing in your own business
There’s been some criticism directed towards Edinburgh Zoo for taking on the pandas.
I see it as a bold move by the zoo however. They are investing in their own business for the future.
Yes, the Chinese government are shrewd; these pandas are probably just a commodity to them.
However, if Edinburgh Zoo doesn’t invest in their own business, why would anyone else want to?
Prior to the pandas arriving, the zoo had closed one exhibit and started charging people for parking. Things weren’t looking too rosy.
By renting the pandas from the Chinese government, Edinburgh Zoo is capitalizing on their cuddliness.
Panda fever came to Edinburgh when they first arrived and the queues to see the pandas are still huge each time we go back.
With this investment, visitors are flocking back to the zoo but how long it will last is another matter.
What they really need to happen now is for a panda cub to come along but that’s notoriously difficult to achieve!
It would certainly help in consolidating the zoo’s investment though.
Edinburgh Zoo have always stated that the gift from the Chinese government was for conservation purposes.
I’m not so sure. But equally, I’m not writing about whether you agree with pandas being in zoos or not, or any other animals for that matter.
It’s about the importance of investing money in your own business. How can you grow a business if you’re unwilling to invest in it?
It isn’t necessarily all about money. Investments in time, networking and education are also important.
However, without an investment of money, is it likely that your business will grow?
Now, being a stay at home dad, I don’t have the largest budget in the world to splash out with.
But I do have a budget and my investments, though small, are strategic for my business.
So, over to you, do you invest in your business? Do you think it’s important? If not, why not?
I’d love to hear what you think and I’d appreciate it if you’d share this post on all your favourite social networks