Are You Paying Too Much For AWeber?

Email Marketing $19/Month!I really like AWeber.  I think they offer one of the better if not the best auto-responder services out there.

I might be about to tell you something you already know but if you don’t you may find you are paying for more than you need to with AWeber.

Why?  Well, it all revolves around your subscribers.

So, Are You Giving Away Your Hard-Earned Cash To AWeber?

I had a sneaky suspicion that I might be.  Take a look at the pricing plans below.

AWeber Advanced Pricing Plans

You’ll note it mentions the price for subscriber numbers.  What you won’t see is that AWeber also charge you for anybody who unsubscribes.

I know if you look closely at the terms and conditions this will more than likely be set out.  I can’t see anywhere on the sign up page though that points this out.

To me, if someone unsubscribes they are no longer a subscriber.  So why would anyone be charged for that?

It’s not a huge issue for me as I have not had many user who have unsubscribed.  For those people who have much larger lists though it could mean they are in a higher pricing tier than they should be.

Now, there’s a really easy way to do something about this.

Do you ever use the search function under the subscribers menu?  Well, it’s a really useful way to find out a lot of stuff.

For example, you can find out who is and who isn’t opening your emails and whether your links are being clicked on or not and by whom.

The best bit though is that you can also find out who has unsubscribed from your list and potentially lower your monthly bill by deleting these people.

Here’s how you do it:

1. Log into AWeber

2. Click on the search option under the Subscribers menu

AWeber Subscriber Search

3. In the View Segment drop down menu, choose Unsubscribed and then click on the Search button

AWeber Unsubscribed

4. You will now have a list of any unsubscribed users.  You can simply select the Erase check box on the right hand side and finally click the Save button.  All of the unsubscribed users will now have gone from your account.

5. There is another category of users that you should think about erasing too and these are Undeliverable Subscribers.  Similarly you can search for these users and remove them from your account.

AWeber Undeliverable

You may also have a number of subscribers who have not confirmed their subscription as yet.

You can perform a search for these users, however as AWeber do not charge you for them and they are also erased automatically after 30 days, you do not need to do anything.

By lowering the number of users in your lists as I have described, you can hopefully save some money on your monthly AWeber charge.

I hope you found this information useful and I would appreciate it if you would share this post as it may help other people you know.

Tim Bonner

Tim Bonner is a Stay At Home Dad, Blogger and Internet Marketer. Learn more about him here.

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  • Jayme Soulati

    What’s your view on Feedblitz? If you recall I was on a kick about it; I believe it just may replace Aweber. When I went to look at the latter, I was not happy with the price points. Knowing my technique of “gotta have that and this,” and then not doing anything with it, I couldn’t justify the spend for a blog with lower than minimal subscribers.

    To grow, I have to invest this time and teaching myself…it’s painful.

    • Tim Bonner

      Hi Jayme

      Feedblitz looks interesting. It has some really good points about it. Certainly price-wise and the fact they don’t charge for unsubscribed users.

      I’m going to have a good look at their website tonight. I’m not sure that Feedblitz’s web forms are as advanced AWeber’s.

      Thanks for letting me know about it Jayme!


  • Bill Dorman

    If I have to pay, my wife won’t let me play………….

    The only thing I have paid for is my domain name. Yes, to some it might appear I’m not a serious blogger, but until I make some money at this gig the last thing my wife wants to support is my ‘social’ habit.

    Thanks for sharing however, if I ever purchase this I will be informed.

    • Tim Bonner

      Hey Bill

      I’ve not splashed out too much cash on my endeavours as yet either.

      I keep seeing people saying that if you’re not willing to invest in your business you’re not going to get anywhere. Well, that’s easy for them to say that isn’t it! I am willing to invest in it but not at the detriment to everything else that’s going on in my life.

      My wife sounds a bit like yours as well in that she’s happy to support what I’m doing but I also need to be sensible about it.

      I have my AWeber account, hosting account with Hostgator and my domain. I also bought a couple of plugins.

      Does the fact that we’re not going to shell out a load of cash at the drop of a hat make us less serious about blogging and making a business out of it? I don’t think so.

      Thanks for some great comments as ever Bill.


  • Barrett Rossie

    You guys are going to force me to learn stuff. Tim, I’ll repost this for AWeber users. I know there are (or were?) people who swear by it. Thanks for sharing.

    • Tim Bonner

      I find I’m learning new stuff every day. I sometimes think I should share it in a blog post and then think I’m sure everybody already knows the stuff.

      That’s not really the point though is it? It would be from my point of view so it would be different, if even slightly, to every one elses.

      Jayme’s got me thinking about Feedblitz now too!

  • Theodore Nwangene

    Very interesting insight Tim, although i uses Getresponse, but this is very good for Aweber customers and also applicable to any other A.R service.

    Thanks for sharing friend.

    • Tim Bonner

      Hey Theodore

      I’ve heard good things about Getresponse too. I signed up for AWeber really because that’s what a lot of people recommend.

      They’re a bit expensive for my liking so I might take a look at alternatives such as Feedblitz now.

      Thanks for your comments Theodore.

      I hope you’re having a productive week.


  • Ashvini

    Hi Tim,

    I found Aweber to be very expensive. Since I am from Non US location, the conversion rate is killing. So it was never in my sight. I instead use which has served my purpose till now . Its not costly and emails are sent to the right folder. Charging for unsubscribe looks strange to me .

    • Tim Bonner

      Hi Ashvini

      Welcome to my blog.

      I know what you mean about AWeber. They’re not cheap. I just went for them because everyone seemed to be recommending them at the time.

      I’ve not heard of so I’ll check them out along with Feedblitz which Jayme mentioned.

      Thank you for your comments and I hope to see you here again soon.


  • Jens P. Berget

    I’ve been doing exactly what you’re teaching every 14 days or so. I read a post a while ago from Ana at Traffic Generation Cafe, and I had no idea that I was paying extra for people who had unsubscribed or didn’t get my emails. I still don’t understand why Aweber is doing that.

    Great information, and a lot of people should read this. This might help people save a lot of money.

    • Tim Bonner

      Hey Jens

      I don’t understand why AWeber charge for unsubscribed users either. Yes, they’ve been on your list at one time or another but now they’re not.

      I read on AWeber’s website that they encourage you not to delete them because then you won’t be able to get statistics via their reports.

      Well, that’s all very well and good thanks AWeber but don’t charge us for them!

      Still, at least there’s an easy way to delete them if you want to.

      How are you finding Feedblitz Jens? Have you considered using them for both your RSS feed and email marketing/autoresponder? I’d be interested to hear if you think they’re a good alternative to AWeber.



      • Jens P. Berget

        FeedBlitz is great, but so far I haven’t been testing the autoresponder and I’m not sure if I will anytime soon either. I’m too busy at the moment, and I have been using AWeber for a long time, so a switch would get messy :)

        • Tim Bonner

          Hi Jens

          I read on Feedblitz’s website that they don’t require any of your list to opt-in again so I believe you can export your list from AWeber and import it to Feedblitz.

          I wasn’t using Feedburner so will probably not move to Feedblitz. AWeber isn’t cheap but they’re the best out there, so it’s looking like I will stick with them for the autoresponder too.

          Thanks for letting me know.



  • Craig McBreen

    Nice post, Tim, and I had no idea that Aweber even did this.

    I do use the service, and for now it isn’t a huge worry, but I’m not a big fan of getting “dinged”

    Thanks for the tips, Good Sir!

    • Tim Bonner

      Hey Craig

      Thanks for your comments Craig. Greatly appreciated.

      I wasn’t too happy about the fact that AWeber didn’t disclose that they charge for users who unsubscribe on their sign-up page.

      Surely that’s an important thing to know! It shows that you should read the small print.

      Good to see you hear again.

      I hope your week is going well.



  • Sergio Felix

    Hey Tim, I was aware that Aweber charged monthly based on number of subscribers but I was completely unaware that I could been charged for inactive subscribers such as unsubscribes and undeliverables.

    Thanks a lot for sharing this man, it will most definitely come in handy!


    • Tim Bonner

      Hey Sergio

      No problem mate. I was surprised when I found out too.

      I knew some people were aware of this but thought I should share it in case anyone else didn’t.

      Glad to be of service.

      I hope you are well.


  • Adrienne

    I’m not at that huge list yet Tim but I deleted my unsubscribes almost as soon as they leave me. I make sure that I don’t have more subscribers taking up space and costing me money.

    Now I didn’t really think about the undelivered people but when I did a search, your email came up. What a surprise! So, if you don’t get anymore updates from me then we’ll see if this was a great suggestion or not. I thought that was pretty funny.

    Thanks for this scoop Tim. Very helpful…


    • Tim Bonner

      Hey Adrienne

      You’re a wise woman. It’s good to know you as you’re a wealth of knowledge.

      I am really surprised that I was on the undeliverable list though. I got your email on 24th September. Maybe I’m on your list twice by mistake?

      I did have a problem on Twitter with my email address as well. Maybe I should check this out with Hostgator.

      If I don’t get any more updates from you. I’ll resubscribe using my other email address anyway.

      That is kind of ironic though!

      I’ll look out for the next update Adrienne.


  • anshul

    Hi Tim!
    i am aware to this stuff.but aweber very expensive to me so i can’t afford every time.thanks for the more learning about it.

    • Tim Bonner

      Hey Anshul

      Thank you for stopping by.

      I really appreciate your comments and I hope you’ll come back and visit again some time soon.

      Have a great weekend.


  • Raaj Trambadia

    I’m using Aweber Tim. I guess I’ll need to think about this now – thanks for the article! But yet, I’m sure it wouldn’t cause TOO MUCH difference to me as of now as I don’t have many unsubscribes yet. But things might change in the future!

    • Tim Bonner

      Hey Raaj

      Thank you for visiting my blog.

      I’m the same Raaj, not too many unsubscribes at the moment but it will be much more of an issue when my list gets much bigger.

      It could tip you into the next charging tier up.

      I now check AWeber search weekly and get rid of any unsubscribes and undeliverables.

      Thank you for your comments Raaj and I hope to see you again soon.


  • Adam

    Hi Tim,

    I found your blog through google, and I am happy to see that there are a number of people I know in your comment section!

    This a great tip! I have been very happy with Aweber, and the new editor is a great improvement over the previous one. That said, it is a shame that the service charges for these “dead” emails, and that we have to manually purge not to be charged. It is rather short sighted.

    • Tim Bonner

      Hi Adam

      Welcome to my blog and thank you for stopping by.

      Great to see that you know some of the people here already. :-)

      I am happy with AWeber too, although I do think their prices are steep compared to how Feedblitz have tiered their pricing structure for example.

      I agree it is definitely short-sighted of AWeber to charge us for any unsubscribed users.

      In fact, I think it is darn right unreasonable since they are no longer part of our opt-in lists.

      I doubt very much that AWeber will change this though as it means extra revenue for them!

      Thank you for your comments Adam and I hope to see you again soon.



  • Kate

    Aweber has been the best investment I’ve made in my online marketing ventures, to be honest. I won’t say much though, since the discussions here seem to be about Aweber specifically.. because truth is I love e-mail marketing.. but Aweber is really the ONLY service I’ve used for it, and I’m happy with it.. and too lazy to play with another service LOL

    • Tim Bonner

      Hi Kate

      Thank you for visiting my blog.

      AWeber is my auto-responder service of choice as well and I haven’t looked around too much at alternatives.

      But I may do now that Feedblitz is a viable option.

      Many thanks for your comments.


  • Shalu Sharma

    Interesting post. Aweber is the best in the business at the moment and top bloggers swear by it. But then they do it because they already have large subscribers and for those starting out, perhaps it may not be the best thing to use. Lets face it, its not cheap.

    • Tim Bonner

      Hi Shalu

      Welcome to my blog and thank you for visiting.

      I agree completely. It would be great if AWeber would divide up the charging structure more in the same vain as Feedblitz.

      That way, it would be more accommodating to people just starting out in email marketing, who don’t necessarily have deep pockets.

      A $1 offer for the first month is great but then $19 per month after that is a bit steep I think.

      Then again, as you say, they are the best in the business and have some great features.

      Thank you for your comments Shalu and I hope to see you again soon.