Getting the first email subscriber on your mailing list is exciting. Nurturing it to grow to 10 and beyond is like being a green-fingered gardener.
You spend so much time focusing on getting the opt-in form right, putting out the right message, and adding value to your readers then one day you get your first unsubscriber.
The first reaction is disappointment but when it happens again you start to worry that you’re doing something wrong.
As easy as it sounds, the trick is not to panic. People unsubscribe for lots of reasons.
It’s much the same as when people no longer follow you on Twitter.
Why Do People Unsubscribe?
They’ve lost interest
It seemed like a great idea to subscribe at the time but since then they’ve not read any of your emails and decide to look elsewhere.
They don’t remember you
You don’t send emails very often and people forget they subscribed to your list.
They don’t like what you send
If you send endless streams of emails promoting products and don’t give your subscribers any value, they’re going to unsubscribe faster than lightning.
Thinking about it though, I’m sure you’ve unsubscribed from a mailing list before. There are many reasons why people will no longer want to be on your mailing list, so don’t take it personally.
The key thing is that you continue to engage with your subscribers and grow your list because it’s inevitable that some people are going to unsubscribe.
What Can You Do To Avoid People Unsubscribing?
There’s no perfect answer to that question. I’ve tried a number of things and continue to test and tweak things as I go.
Here are some of the things you need to think about for your email marketing strategy.
It does all depend on the people on your mailing list and what your niche is as to how often it’s appropriate to send an email.
Emailing people several times a day though is more than likely going to annoy them and get you labelled as a spammer.
Equally though, if you leave it for weeks or months between emails, people will have forgotten who you are and will unsubscribe as soon as your email hits their inbox.
Personally I think that emailing two to three times a week is fine. Most of the time I only email twice a week; once with a blog update and once with hints and tips.
How often do you email your subscribers?
If you told people they’d get email updates each time you publish a post to your blog or they’d receive a weekly newsletter then that’s what you need to give them.
It’s important that you provide, at the very least, what you said you were going to when people signed up to your list.
Be careful that you also send emails relevant to your niche. Sending someone emails that aren’t relevant to what they signed up for would definitely be flagged as spam!
What did you agree to send your subscribers when they signed up?
Do you send out plain text emails to your subscribers? How effective are they for retaining subscribers?
If they’re not then you might want to try adding your logo to your emails and sending in html format.
I use the same header for the emails I send out as I do for my blog.
That way people know it’s from me and get used to seeing my emails in their inbox.
Over To You
What do you think about unsubscribers? How do try to keep your subscribers happy? Do you have a plan of action for the emails you send out to your list?
Please let me know in the comments below and as always please share this on your favourite social network!
Image courtesy of Feelart / FreeDigitalPhotos.net