How To Use Your Emotions To Write An Awesome Blog Post

Use Your EmotionsThis simple technique can turn your writing from mediocre, to awesomely dynamic – literally overnight…

Let’s face it, you’re blog posts are lame. Yes they contain useful information. They’re well written and your English teacher would be proud. However they’re flat, lack balls and no one’s  interested.

What you need is for your words to have life. They need to sparkle and bounce out from the page. You don’t have to study for years to be able to do this. I believe it’s in all of us. Here’s how it’s done…

How do you make your articles kick ass?

It’s simple. You have to feel an emotion when you’re writing. If you want your article to be dynamic, then you have to feel dynamic. You’ve got to have that rumble in your stomach like you’re  going to war.

When you’re feeling an emotion, allow it to flow into your writing. The amazing thing is that your readers feel the same emotions you’re feeling. It’s channelled intuitively by your choice of words, the structure of your sentences and your rhythm. There’s no extra study or lessons needed – your gut will take care of this.

Emotion gives your writing power. This is what grabs people. If you can make your readers feel emotion when reading your content, you’ve got ‘em hooked. They will love your content, and never forget you.

When you’re writing an article, think about what emotional state you want your readers to feel when reading it. You may want to inspire, make them feel angry, make them laugh, or make them cry.

Once you’ve decided, YOU have to feel this emotion in order to let it flow into your writing. You can’t fake it so don’t even bother trying.

Find a way to whip yourself up into an emotional state, then write. 

How do you get into an emotional state?

A good way to get yourself into a particular emotional state is to think about something emotive from your past. Relive the experience in your head, and the feelings will come back. Grab those feelings and use them to write.

Find a memory from your past that evokes the same emotion you want your readers to feel.

If you can do this right you’ll find your standard of writing goes up a notch or two overnight – it can make that much difference. It will take you to the next level.

Another way to feel the emotion is to read or watch something that will get you into that mindset. If you want to write something inspirational, then find a movie clip or an article that will help you feel this way. Maybe Rocky will help! If you’re writing something humorous then watch comedy.

You may find your own way of getting into a particular emotion – great. I would love you to share this in the comments. It doesn’t matter how you do it as long as it works.

People Will Love You

People will LOVE you

When writing with your emotions, people will love your writing. You’ll no longer be pretending to be popular. Instead of mutually back patting other bloggers, people who matter will compliment you.

This gains you real followers, shares, and natural links. This is the life blood of a blog. That’s why you HAVE to write with emotion if you want to make it as a blogger.

Dry words on a page are not inspirational and they are not memorable. Words that carry emotion are.

Put it into action

Spend 5 minutes before you write. Decide what emotion your want your readers to feel, then find a way to get there yourself. Get fired up and feel wonderful and dynamic. Growl out loud like a tiger and bring out your inner animal. Do whatever it takes to feel a powerful emotion – and then write.

This will quickly become a habit, and your writing standard will explode.

Header Photo Credit: (3) via Compfight cc
Double The Love Photo Credit: Pink Sherbet Photography via Compfight cc

Jon Rhodes

Jon Rhodes is an internet marketer, blogger, hypnotherapist and musician from the UK. He shares several years experience making money online in his FREE book “Alternative Guide To Affiliate Marketing. Please click here for your FREE Affiliate Marketing E Book.

Latest posts by Jon Rhodes (see all)

Like What You've Read?
Don't leave without subscribing to my blog.

  • Ryan Biddulph

    Jon and Tim,

    Feeling your way through posting changes your blogging career quickly. I like being calm, relaxed and at ease while writing. Being present helps me to channel my full energies into my writing.

    Sometimes I jump around for a minute before doing videos. I need to be present but it requires a different type of energy for me to focus on influencing my viewers to feel my work.

    Awesome tips.

    • Tim Bonner

      Being calm really comes across in your writing Ryan.

      I’m always amazed at how much you can write and how often!

      I guess you really get into the right mindset and the words just flow?

      That’s a great tip before doing videos. I might try that :-).

  • http://www.AffiliateHelp.Info Jon Rhodes

    Thanks for your comment Ryan. You also seem to put put a happy vibe, particularly with your videos. It must be down to all that travelling you do!

  • Enstine Muki

    Hey Jon,
    Good to see you on Tim’s blog and welcome

    I think that’s just the way to make readers sick to ones writings. However, it’s often not easy to translate your emotions into writing. I used to be a very baaaad writer with very ridiculous choice of words. Even right now I feel I still have a lot to learn.

    Initially, blogging was like venturing into a dark space but gradually, I began to see some lights thanks to contributions from awesome blogging friends. Once I read a blog post on Adrienne Smith, it changed a lot in me. From there, I have been working towards being myself and adding emotions to it.

    I believe I’m growing and one day I’ll shine thanks to blog posts like this.


    • http://www.AffiliateHelp.Info Jon Rhodes

      Thanks for your welcome Enstine! I truly believe that if you feel an emotion when writing, you can project this across to your reader.

      It’s like acting. A good actor will not pretend to be feeling an emotion when acting – they will actually feel it. This makes for a powerful performance – and the same applies to writing, and any other art.

    • Tim Bonner

      It was the same for me Enstine – blogging was definitely a dark place.

      It can be intimidating to share your own thoughts and opinions knowing that others can read and comment on them.

      But if we can be ourselves and share our emotions, thoughts and feelings then, I think Jon’s right that it can help make our blog posts so much better.

      I just need to be careful when I’m feeling angry about something otherwise a post can just turn into a complete rant!

  • Tim Bonner

    Thank you for writing such an interesting and helpful post Jon.

    Sometimes I think I have to be careful about writing when I’m feeling particular emotions because a post can then often turn into a rant.

    To a certain extent, I guess I get into an emotional state without realising it when I’m writing.

    The idea that we can use this as a tool though hadn’t really occurred to me but it certainly makes sense to harness it when writing.

    I’ve heard people say that if you think about a particular thing before you fall asleep you will often dream about it.

    I guess this works in a similar way.

    • http://www.AffiliateHelp.Info Jon Rhodes

      Thanks for publishing my article Tim. A rant can be good for the soul every now and then, and can make an entertaining post. Maybe you should give it a go and see what happens?

      I would say though, don’t hit the “publish” button until you have calmed down and re-read it, or you might say something you’ll later regret!

      • Tim Bonner

        My pleasure Jon. I really enjoyed your article.

        I have a couple of posts scheduled where I could easy turn them into a rant.

        Good advice though not to hit the publish button straight away.

        Sometimes I even leave the post until the next day because sleeping on it might shed a whole different light on things.

        • http://www.AffiliateHelp.Info Jon Rhodes

          Thanks Tim. I usually leave a post until the next day for publishing. It’s can be surprising how many mistakes and improvements can be made.

          I think it’s because when you’ve just written something your ego is still heavily involved, and it’s difficult to admit mistakes. The next day it seems almost like it has been written by someone else.

          This allows me to be more honest with myself about mistakes and improvements. When I’ve just written something I’m reluctant to delete much of what I’ve written because the memory of the effort is still fresh. However next day I’m far more ruthless, and often delete whole paragraphs.

  • I. C. Daniel

    Welcome to Tim’s blog Jon, from my experience I can tell that if you don’t have a mood to write an article than don’t do it because the quality is …

    • Tim Bonner

      I tend to push through that if I’m not in the mood to write and still sit down and type.

      The only way to get better is to keep practising!

      It may not be that the post gets published in that form but it still gets the process going.

  • Mary Stephenson

    Hi Tim and Jon

    I can’t write unless I feel it, nothing comes out if I try and have no emotion. You are so right people can tell if you don’t feel it or believe it yourself.

    In my “Human Emotion” class they were showing the fake smile and the real smile. Although you could tell the person was smiling in the fake smile, you would also wonder if he really meant it or was just pretending. The difference was certain face muscles are used to induce a smile and the real smile has the lifting of the cheek, which they referred to as UA6 muscle. So I think even in our writing it would show through if we were genuine or not.

    I usually end up sleeping on my posts before I ever write them, it takes thought as to what I really want to convey and why.


    • http://www.AffiliateHelp.Info Jon Rhodes

      Thanks for your interesting comment Mary. I like the analogy with the fake smile. When you watch (non) actors like Van-Damme and Arnie, you can sense they are not really feeling it. Compare that with Tom Hanks or Johnny Depp.

      Good amateur singers against top notch pro’s – the emotion is the biggest difference. Look at top writers. There words seems to have “life” because of the emotion they write with.

      I know not every subject you write about is that emotive, but you can get across enthusiasm and passion for your subject. People do seem to know, and respond much better of you can convey your love of the subject you’re writing about.

    • Tim Bonner

      You’re so right Mary.

      I really do think people can tell if you’re just going through the motions with your writing – just like with a fake smile!

      What a great analogy too. I’d never really thought of it like that.

      It’s interesting that you take time to sleep on your posts before you write them.

      That must really help concrete them in your mind.

      I tend to set out some bullet points when I first thing of an idea and then not go back to it until a few days later.

      However, I tend to forget about the post completely until I sit down again at the computer.

      Perhaps I need to change the way I do that!

  • Susan Cooper

    I agree with you Tim. Writing for the sake of writing is generally flat and lifeless. If you’re not feeling it and still persist, then you shouldn’t be surprised if you readers feel the same. The hard part is finding that place where you have a strong enough emotion to get the juices going. I struggle with that at times. When that happens I find that by stepping away, I’m able to regain my sense of purpose and then the writing flows.

    • Tim Bonner

      That’s a great way to refocus your attention Mary.

      By stepping away and coming back, not only your mind but also your eyes will have had a chance to rest.

      I keep any draft ideas on WordPress and if I’m not feeling a particular subject will move onto another one.

      • Susan Cooper

        Hi Tim, Just checking, I think you meant Susan. :D

        • Tim Bonner

          Apologies Susan I did.

          I’m getting confused with all of the comments coming in!

          • Susan Cooper

            Aw, Not to worry Tim, that’s a happy problem. It’s fun to see all the comments, isn’t it? :)))

          • Tim Bonner

            It certainly is Susan!

  • Jens P. Berget

    Hi Tim and Jon,

    This is something I’m really excited about. When we write, we need to get emotional. That’s what people love, and that’s what they remember. I usually write about marketing, and in marketing, we need to get people to take action. Most people take action based on emotions. I usually write about things I feel passionate about, and I try to make my voice and story as unique as possible. I try to help my clients to be as personal as possible, and when people start to know you, that’s when it gets really interesting.

    Great article.

    • http://www.AffiliateHelp.Info Jon Rhodes

      That’s very true Jens. Often when writing about business or marketing, your readers know most of the info deep down. However if you can get them excited about it, you can inspire them to act. This can be much more powerful than simply imparting knowledge.

    • Tim Bonner

      Jens, what I love about your blog is that you often tell stories.

      For me, they are a very powerful way to put your message across.

      I think it’s great that you are helping your clients to become more personal.

      People don’t want to engage with faceless brands any more.

      They want to know who they are dealing with and that they are human!

      • http://www.AffiliateHelp.Info Jon Rhodes

        I think that’s hitting the nail on the head Tim – people want to connect with humans, not automated or generic messages.

        Stories are also great because they contain a sequence of events with cause and effect. This makes them VERY memorable. Memory experts use stories, and cause and effect to achieve their astonishing feats

  • Jeevan Jacob John

    Hey Jon,

    Feel the action! Feel the love! Feel the emotion, right?

    I have read about how being happy (or even faking being happy) changing the chemical reactions in our brain – making us joyful (and perhaps, energetic)….which of course is reflected upon our work and our life.

    Reliving our past experiences sounds great (although we may want to be careful on that..some experiences could be joyful, but also trigger something else – like if you are thinking about a loved one who has passed away).

    Anyways, thank you for sharing these tips!

    Btw, nice meeting you at Timbo’s place :D (I hope Tim doesn’t mind me calling him that!).

    • Jeevan Jacob John

      Okay…I wasn’t thinking clearly with the first sentence.

      Power and action are not emotions….but, we could associate them with certain emotions, right? Thrill, excitement?

      What are the different types of emotions anyways? (I remember reading about that the other day…about a latest research saying there are only 6 basic emotions..who knows?).

      • http://www.AffiliateHelp.Info Jon Rhodes

        Hi Jeevan. There are supposed to be 4 basic emotions happy, sad, fear and anger. Other emotions are an overlap of these.

        This is a good point you make. If you can target one of these emotions in your article, this can give your writing emotional direction.

    • Tim Bonner

      You can call me Timbo, Jeevan, that’s fine!

      I think most people can tell if you’re faking your emotions if they can see your face.

      It might be trickier to discern that you’re not being genuine in written form though.

      I’m sure eventually it comes across but by then people may have been sucked in!

      I’ve met a few internet marketers who are definitely more fake than genuine.

      It’s a shame really that they prey on the people who are most vunerable.

  • Angela McCall

    Wow Jon…finally, someone understood me!

    I often used my feelings when I write. Both blogs and fiction stories. When I’m angry, I sometimes feel I’m the narrator, actor, writer, director…that’s one of the reason why I started writing on my journal. I even asked a friend if they write the same way, use their emotion on writing, and not too many people understood me or what I was saying. So the moment I read your title, it triggered me right away. So I’m glad I’m normal. *LOL*

    Anyway, I’ve never seen you before but glad you are the Guest Poster on Tim’s blog. Thank you Tim and thank you Jon for sharing your wonderful point of view. Yes! Put a zest in your writing!


    • http://www.AffiliateHelp.Info Jon Rhodes

      Thanks Angela, glad my article resonated with you. Putting emotion into your writing is probably the quickest way to improve your writing. It’s just about using what’s already inside you.

    • Tim Bonner

      I’m glad that Jon’s post resonated with you Angela.

      If we can harness our emotions in our writing then it will only make it more interesting for our visitors.

      I think that goes for both business and personal blogs and journals.

      People need to feel like they can relate to the person writing an article.

      If they can’t then they’re less likely to come back and read more.

  • Gautham Nekkanti

    Using Emotions in Blog posts definitely helps in connecting and integrating with our reader base. It is a sure shot and easy way to catch their attention..

    Thanks for sharing these tips.

    • http://www.AffiliateHelp.Info Jon Rhodes

      Thanks Gautham. You can forget what people say, even what they do, but it’s difficult to forget how they make you feel.

    • Tim Bonner

      I agree Gautham. People like to know they are connecting with another human!

  • Mayura

    Hi Jon,

    Interesting topic! :) Eventhough I’ve been blogging for few years now, still I need that emotions to drive me through without pauses. Else my post gonna end up in a jeopardy. But with the emotional rush, I don’t know when to stop sometimes :) Well, editing and post-reviews help me there.

    I like your suggestion on spending few minutes before writing. Unwittingly, I’ve been doing that, but not always though. Most of my emotions are conveyed through comments and on Social Media than blog posts as I found ;) Well, most emotions relates to different subjects and less stays with my niche of blogging.

    However, glad I’m not in a rush or tight schedule when it comes to blogging, so I can assure I don’t need to proceed with clogged emotions.

    Thanks for the reminders and eye opener Jon :) I’m sure bloggers will admire your suggestions.

    You both have a wonderful week, Jon and Tim :)


    • http://www.AffiliateHelp.Info Jon Rhodes

      Yeh I think it’s good to be emotional and take a few risks with your writing. Like you say, you can always edited it later. Have a great week too Mayura.

    • Tim Bonner

      It’s great that you find writing a blog post so easy Mayura with that emotional rush!

      That’s a good thing and if it’s then just a case of editing what you’ve written then you can’t go wrong.

      Your enthusiasm definitely comes through in your writing and rubs off on people :-).

  • Ashley

    Hey Guys
    Nice reminder!
    At first I thought Tim had suddenly changed his writings style, then at the end I realised it was a guest post! (I always say that at the top of mine – an idea Tim? people naturally assume it is you).
    I do not put enough emotion in my posts, but I find it hard to change that. It also depends on the type of post I find. But I will certainly keep it in mind Jon!

    • http://www.AffiliateHelp.Info Jon Rhodes

      I didn’t put much emotion into my posts either, until recently Ashley. I’m sure it has raised the standard of my writing AND makes it easier to write. I would urge you to give it a try to see what it does for you and your writing. This could take you to the next level!

    • Tim Bonner

      I decided against doing an introduction for guest posts Ashley because the byline and the author box show the author.

      I take on board though that people might assume it’s me. I still prefer not to have an introduction though.

      I do tend to use emotion in my posts but that’s possibly just the way I write.

      You should give it another go on the next one you write and see if it makes any difference to you.

  • Sadek

    Though my current blog is fact based, but can you review some of my articles and provide me some feedback?
    I invest lots of time (3-4 hours for each article) for research and writing. so a general feedback from a professional writer like you will help me a lot.

    • Tim Bonner

      It’s good to hear that you invest that time in writing, Sadek.

      I don’t always spend that much time on an article but it depends on what it’s about.

      I always think articles need a little bit of ourselves in them, even if they’re fact-based.

      That’s what makes them unique.